Capillary
By Aditi Aggarwal
November 17, 2021 | 4 Min Read
47% Indian consumers remain loyal to a favorite brand even after a bad experience, reveals a study...
Loyalty
By Aditi Aggarwal
November 12, 2021 | 4 Min Read
The challenging dynamics created by COVID-19, has destabilized the demand in oil and gas industry,...
Omnichannel Commerce
By Keerthana Tiwari
September 16, 2021 | 4 Min Read
While the pandemic has overstayed its welcome by now, the evolving consumer behaviour is here to...
By Aishwarya Rames
August 30, 2021 | 4 Min Read
It’s unlikely for a day to go by in a person’s life when they haven’t interacted with a...
Ecommerce
By Keerthana Tiwari
July 05, 2021 | 4 Min Read
The story began in 2006 when the Indian retail sector was in the midst of a boom. Odds were stacked...
Capillary
By Gitanjali Mittal
June 28, 2021 | 4 Min Read
When a crisis hits, a challenger brand thinks of new ways to emerge out of the situation and thrive...