- Design industry shaping loyalty programs
- Integrate easily and go live quicker
- Deliver hyper-personalized consumer experiences
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By4 Min Read
June 28, 2021
When a crisis hits, a challenger brand thinks of new ways to emerge out of the situation and thrive despite facing market odds.
When the pandemic hit globally, many retailers pivoted their focus from offline retail to digital channels and up their ecommerce game to not lose out to competition. Owing to a permanent shift in customer purchase patterns brought by the pandemic, the ecommerce space exploded!
‘72% of retail professionals said the crisis accelerated their digitalization plans by at least one or two years with 21% saying it fast-forwarded plans by at least three years.’ – A survey by Euromonitor International
Technologically advanced retail experience is the future – digital and physical. As customers increasingly become dependent on ecommerce for grocery to white goods even when stores are reopening, enabling a smooth and seamless experience is the key goal of a marketer. As the data shows, after a surge of almost 34% in 2020, ecommerce retail sales are expected to grow 13.7% this year while non-ecommerce sales will see 2.2% growth. To aid marketers ride the wave of ecommerce growth, we have released technologically advanced features to fetch the best value out of the digital world!
Today’s customers are technologically empowered. A website/an app becomes the face of a brand when they shop online. Enhancing the complete customer journey with technology can go a long way in making their shopping experience truly enjoyable. To enable a great customer experience and maximize the effectiveness of the website search box, here are the recent additions to the Anywhere Commerce+ Platform.
Use Case: A query for Pajama instead of Pyjama can still show the right product results.
Benefit: Allows shoppers to continue their journey on the website leading to higher chances of adding products to the cart.
Use Cases: In India, customers might search for the regional word – ‘Badam’ of Almonds for a supermarket’s website and still get the right results.
A shopper searches for pants but the ecommerce website has categorized it under the ‘trousers’ section’. Enabling synonyms could be helpful in this case.
Benefit: Higher click through rates leading to higher conversions
Use Case: In a search query – Tops for women, ‘for’ can be ignored to get the results for women’s tops.
Benefit: Boosts precision and improves the system performance by saving processing time during search execution
Google emphasizes on user experience once again with the Core Web Vitals to rank the websites with a good on-site experience higher. Google has shared 7 search signals to improve the health of the website and delivery search results. While the 4 vitals – Mobile friendliness, Safe browsing, HTTPS/SSL, or encryption, Intrusive interstitials have been around for quite some time now, the last three are going to impact the ranking majorly.
At Capillary, we aim to rank your website higher with the recent enhancements on our Anywhere Commerce+ Platform inline with Google’s Core Web Vitals. The Google Lighthouse Score, which measures the quality of web pages has been improved to bring more traffic to the website leading to a possible increase in the conversion rate. Learn how to enable this feature here.
In this customer oriented world, merely providing a good experience is not enough to provide an edge to your brand. Customer behavior is different from what it was yesterday and will be different tomorrow from what it is today. Constant amplification of a complete retail experience with the change is what’s needed.
June 28, 2021 | 4 Min Read
When a crisis hits, a challenger brand thinks of new ways to
January 18, 2018 | 4 Min Read
n an intensely competitive retail environment where change i