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Blogs Analytics and Insights

Why is Business Intelligence is Essential for Success?

By Kapil raj
February 21, 2018 | 4 Min Read

Data has always formed the basis of businesses. From the abacus to the tiny computers at the palm...

Blogs Omnichannel Commerce

Selling More with Less – The Age of Smart Retailing is here

By Azmeen ansar
February 14, 2018 | 4 Min Read

Over the last decade or so ecommerce has boomed like never before. Technological developments on...

Blogs Digital Transformation

Indian FMCG brands are Digitizing their Distribution Network

By Jayaraman Krishnamurthy
February 14, 2018 | 4 Min Read

Indian Consumer Goods/FMCG distribution has always been a dynamic and complex affair due to...

Blogs Marketing and Engagement

How to Reinvent Your Brand for the Digital Age

By Ramesh Kaushik
January 31, 2018 | 4 Min Read

Digital advancements in India have incredibly impacted how and what consumers are purchasing today....

Blogs Omnichannel Commerce

What’s ‘New Retail’ & Why China is Leading it?

By Ankur Saigal
January 30, 2018 | 4 Min Read

When I visited China over a decade ago, e-commerce was still in its infancy in the retail...

Performance Marketing Marketing and Engagement

Are you forgetting the ‘marketing’ in performance marketing?

By Soumajit bhowmik
January 22, 2018 | 4 Min Read

Ecommerce is going through a challenging phase, not for customers, but for most of the pure play...

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