Surviving the pandemic with market share and revenue intact
is a sprint; to thrive and grow beyond the pandemic-driven changes is a marathon.
Is it any surprise that PUMA is winning both?
The sporting goods industry has been the most resilient apparel sector during the pandemic, largely due to the growing interest in fitness at home leading to skyrocketing sales in athleisure wear and sustainable merchandising.
Globally, PUMA is an undeterred leader in this race with its bold digital approach. The brand even signed a deal with Neymar Jr, the world's most expensive player, during the pandemic! In India, the sportswear giant won hearts by collaborating with the first cricket star to hit 100 million followers on Instagram - Virat Kohli. What a catch!
In our upcoming fireside chat, we speak to the man leading this race - Abhishek Ganguly (Managing Director, PUMA India & Southeast Asia). Catch him as he shares highlights and insights on PUMA India's fast-paced journey, great work culture, and steady digital marketing approach with Aneesh Reddy (Co-founder and CEO, Capillary Technologies).
Join them as they chat about the success ingredients you just can’t miss:
- PUMA's digital omnichannel growth strategy
- Why does work culture matter so much for PUMA’s brand agility
- PUMA’s keen interest in the startup ecosystem
- How the brand’s passion for cricket lead to building an inspiring partnership
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ABOUT THE SPEAKERS
A noted member of the global leadership team at PUMA,
Abhishek Ganguly looks over 15 key growth markets like India,
Malaysia, Thailand, Vietnam, and Singapore. In his previous
role as MD at PUMA India, he was instrumental in establishing
PUMA as the number one sports brand in the country.
Besides being an exceptional market leader, he is also an active Angel Investor as he mentors startups and is a part of the Indian Angel Network. and an LP in Stellaris Venture Partners. His other interests include technology, new-age media, and content-based start-ups. An alumnus of the Indian Institute of Management (IIM) Lucknow, Abhishek Ganguly was recognized by The Economic Times on their 40 under Forty list of India Inc’s top business leaders in 2018.
PUMA India & Southeast Asia
Aneesh Reddy is the Co-Founder And CEO of Capillary Technologies. An alumnus of IIT-Kharagpur, Aneesh has been recognized as a "Forty Under 40" leader by Fortune Magazine and the Economic Times. He is an active contributor to the start-up ecosystem. He's also an avid trekker, long-distance runner and traveler.