The economic slowdown driven by pandemic wasn’t the only disruptor leaving CPG brands in a quandary. An unexpected turn of events remodeled the entire landscape - brand loyalists moved to brand switchers, counter sales revamped into digital marketplaces and the legacy supply chain network was transformed into a channel agnostic approach. Pushing the boundaries further, a new wave of D2C (Direct-to-consumer) took the center stage. CPG brands were challenged to not just drive their revenue management but adapt faster, swifter and stronger to this model.

Join our guest speakers Sucharita Kodali (VP, Principal Analyst, Forrester) and Lance Patrick (Global Price and Promotion Analytics Leader, General Mills) along with Capillary Technologies’ Chief Data Officer, Justin Richie in our webinar on CPG in 2022: Outlook, Trends & Strategies. Know all about CPG’s brand new outlook backed by advanced AI/ML technologies to deliver seamless customer engagement.

In this webinar, you will learn:

  • Winning strategies by top CPG brands to drive Direct-to-Consumer sales
  • Revolutionary technology trends stimulating industry growth
  • How can brands overcome challenges to foster customer loyalty environment
  • Navigating across different data types - zero/first/second/third party data

This session will equip you on how to future proof CPG marketing with an agile and robust business strategy.

Access The Webinar


Sucharita is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. In her research, Sucharita covers such consumer-oriented topics in the retail world and has also authored "The State Of Retailing Online," a joint study conducted annually with NRF.
Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, held management positions at Toys R Us and worked for the Walt Disney Company. She has written two nonfiction books and has contributed to BusinessWeek Online. Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine, and the network.

Lance Patrick leads a Product Team delivering omnichannel measurement analytics to drive brand and customer investment strategies. He has consulted with General Mills’ brand and customer teams for the last 20 years. His career has spanned functionally across analytics in finance, consumer behavior and revenue management. Most recently his team is discovering new ways to hack data and analytics that identify eCommerce growth opportunities. His favorite consumer analytics meeting paved the way for an incredibly talented team, with Lefty (Hamburger Helper’s mascot), to launch a rap mixtape.
Lance has a BSB in Finance from the University of Minnesota and an MBA from Duke University’s Fuqua School of Business.
Lance, his wife Lisa, and their three kids live in the Bold North, just west of Minneapolis, MN.

Justin is the Chief Data Officer at Capillary North America and is in charge of leading the efforts of Data Strategy, Data Science Architecture, and Machine Learning. He brings extensive experience in building data science teams and democratizing data science in organizations. Justin’s core industries served are healthcare, CPG, marketing, and retail. Above all else, Justin strives to help organizations demystify data science and find the signal in the noise.