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- Design industry shaping loyalty programs
- Integrate easily and go live quicker
- Deliver hyper-personalized consumer experiences
Fuel Retail Loyalty Solutions
Capillary Technologies Fuel Loyalty Platform
An integrated solution that unifies fuel and convenience retail business streams. A solution created for B2C fuel and c-store partners and B2B fleet operators to keep it future-ready.
A digital-first loyalty solution with specific levers to drive digitisation, e-Commerce, mobile loyalty apps & cards, Pay-At-Pump capabilities across customer segments.
A Complete Fuel Retail Loyalty Solution:
Meeting the growing industry challenges
Fully-Integrated Mobile App
User friendly mobile-based interface for loyalty members that enables transactions, digital payments, rewards management & fuel services.
Omnichannel Customer Engagement and Loyalty
A complete integrated solution that captures data from Fuel & C-Store Retail POS systems, mobile apps and payment terminals. Supports physical cards, provides a comprehensive fleet Loyalty solution for B2B personas.
Automated Cross Promotion and Incentivisation
An intelligent & automated incentivization engine for convenience stores & fuel brands. A loyalty solution focused on growth in fuel-retail sales.
FUEL LOYALTY ECOSYSTEM
A HOLISTIC FUEL LOYALTY SOLUTION
Complete customer-first capabilities. Fuel Retail specific.
Data Points and Fuel Analytics
Understand customer needs, fuel consumption patterns, non-fuel preferences, and insights to define personalized experiences.
Speed, ROI Performance
Ramp up your loyalty strategy, customized as per your fuel business goals. Deliver growth across the fuel and non-fuel businesses.
Insights Accurate to Fuel Retail Needs
Make insights actionable. Branch out to enhance, create customer segments and deliver rewards, products and service standards accurately.
Omnichannel Experiential Engagement
Unify fuel & Retail business Streams, simplify purchasing experience and enhance loyalty engagement across channels, events, action-based triggers – Incentivize purchases, behaviors and more.
Beyond Fuel Retail: C-Store Loyalty Solutions
Modern fuel retailers are no longer just fuel providers—they’re convenience destinations. With 80% of fuel purchased at convenience stores in the United States, the integration of c-store and fuel loyalty programs represents a critical opportunity for growth and differentiation.
The data tells a compelling story: loyalty members spend 12-30% more than non-members, and just 15% of the most loyal customers can drive over half of total sales. This revenue opportunity extends well beyond the forecourt, as integrated programs encourage customers to stop for both fuel and merchandise, dramatically increasing both visit frequency and basket size.
The C-Store Loyalty Advantage
Increased Revenue
Per Customer
- Loyalty members spend 12-30% more than non-members
Greater Customer Lifetime Value
- Just 15% of the most loyal customers can drive over half of total sales
Boost Fuel Retail
- Cross-category purchasing increases when fuel and in-store rewards are combined
The power of integrated c-store and fuel loyalty lies in creating a unified rewards structure that seamlessly connects the pump and the store. Customers earn points on both fuel purchases and in-store transactions, with the flexibility to redeem rewards across categories—whether that’s fuel discounts, free merchandise, or exclusive perks. Tiered membership levels create progressive benefits that incentivize higher spending, while customers who use both fuel and store rewards visit 2.6x more often than single-category participants. This cross-category engagement transforms occasional fuel stops into regular shopping trips, building deeper customer relationships and driving incremental revenue.
Modern c-store loyalty programs leverage omnichannel engagement to meet customers wherever they are. Mobile apps enable point tracking, mobile ordering, and contactless payment, while QR code enrollment at both pump and register makes sign-up effortless. Real-time offer delivery based on location and behavior ensures customers receive relevant promotions at exactly the right moment. AI-powered personalization takes this further by analyzing purchase history to deliver targeted offers for specific product categories like coffee, snacks, or prepared foods, while time-based promotions match individual shopping patterns to maximize relevance and response rates.
FEATURES
Capillary Technologies
Fuel Retail Loyalty Software
Digital Payments for "fill up and go"
Digital solutions that are relevant, impactful, and integrated consumer journeys to amplify and enable digital payments for ‘Purchase Up and Go’. And an auto-application process of best offers for loyalists.
Fully integrated mobile app
Mobile app for loyalty, commerce, payments & station locators. Leverage digital channels with personalized offers and promotions.
Pick up and Go
Ecommerce enhancements for pre-order and pick-up to create convenience and relevance to the customer. Along with targeted offers and private-label product promotions.
Integrated eco-system
Application of localized market nuances with integrations with super apps, local payment apps and local language support for digital assets.
B2B Fleet Loyalty
A comprehensive fleet solutions loyalty program and an omnichannel loyalty program solutions for its B2C growth drive.
KEY CLIENTS
Brands that work on Fuel Retail Loyalty
With Capillary Technologies Loyalty System, we have a more flexible loyalty platform for the varying needs of our customers. More importantly, the system sets us up to create and adopt new loyalty programs that we have not yet done in the past, and enables us to forge partnerships with other business partners that will further enhance our loyalty offerings to our customers.
Magnolia D Uyi
VP for Retail Sales
Listening to what consumers seek and need is at the heart of what we do, and that fueled us to take the leap of faith to move our Loyalty platform from card-based to app-based last year. The result has been amazing, we tripled member active rate and accelerated member acquisition tremendously from bringing in compelling offers that delight consumers, thanks to Capillary and all the stakeholders involved.
Dian Kusumadewii
Vice President of Mobile Marketing
RESOURCES
Insightful Resources
Loyalty
Designing an Effective Fuel Retail Loyalty Program for 2025
When it comes to garnering customer loyalty, Oil and Gas Retail companies face unique challenges. For one, fuel prices are highly …
Analytics and Insights
Top 5 Fuel Retail Trends That Drove 2021 And Beyond
Globally, the evolution in the Fuel, Oil and Gas industry has begun. Marketers have adapted their brand and business strategies to…
Blogs
Fuel Loyalty Programs: Enhancing the Fuel Retail Industry
The challenging dynamics created by COVID-19, has destabilized the demand in oil and gas industry, along with the supply shock due…
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Drive customer loyalty across fuel pumps and convenience stores. AI-powered loyalty platform trusted by Shell, 7-Eleven (via Brierley), and leading fuel retailers worldwide.