Capillary acquires US-based Brierley+Partners    Read more >

Capillary named a Leader in The Forrester Wave™: Loyalty Technology Solutions, Q1 2023 Report     Read more >

What are the hidden costs of ecommerce platforms

Know the hidden costs of Ecommerce platforms and how to eliminate them

There are a lot of costs that can come up as one goes along while setting up an eCommerce business. This white paper would examine hidden costs that can arise when running an online store, such as payment processing fees, shipping and handling costs, and the costs of marketing and advertising. It would provide strategies for minimizing these costs and maximizing profits, as well as tips for accurately forecasting and budgeting for future expenses.

Overall, the white paper would provide a comprehensive overview of the various costs associated with eCommerce platforms, helping business owners make informed decisions and effectively manage their budgets.


Understand how to save while you take your business to scale



The old adage “time is money” rings true. Considering this while choosing your platform allows you to be lean



Some platforms may require intensive efforts from your IT team for integration and maintenance



Some platforms may require you to acquire additional licenses for features, servers, firewalls etc.



Certain platforms may need you to purchase new hardware to support their systems

The Right Customer Loyalty Program For

You Crafting a loyalty program that works for your brand can be tricky, but it is crucial. An effective loyalty program creates an emotional attachment to your brand, and makes customers feel valued. It will increase engagement, and help you understand who your most valuable customers are; but the first and most important step for increasing customer loyalty is to measure your current standing.

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