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Marketing mishaps aren’t just headlines—they’re expensive business problems.
According to PwC, 32% of all customers would stop doing business with a brand they loved after one bad experience. And in many cases, these breakdowns aren’t due to the product—they stem from a marketing misfire. The wrong message at the wrong time. The right offer sent to the wrong segment. A campaign spiraling beyond intended limits.
The worst part? Most brands never see it coming.
That’s where Capillary’s Customer Engagement Platform, Engage+, comes in! Built not just to execute campaigns, but to govern, monitor, and optimize them in real time.
Case in Point:
In 2018, Domino’s Pizza in Russia launched a promotion offering 100 free pizzas annually for 100 years to customers who tattooed the company’s logo on themselves and shared the image on social media. The campaign, intended to run for two months, was discontinued after just four days due to overwhelming participation, with 381 people qualifying for the deal.
This was not a creative failure—it was a control failure.
Capillary’s AI-powered customer engagement solution was designed to address this challenge. It was built to address a global gap in marketing infrastructure. This omnichannel marketing platform helps businesses:
Let’s break down how Capillary’s Marketing Automation Platform prevents marketing disasters while powering measurable results.
At the core of Capillary’s AI-powered marketing ecosystem lies aiRA, the artificial intelligence framework, that makes your marketing smarter at every step.
With the help of aiRA, one can benefit from:
Build hyper-targeted audiences based on behavior, RFM, LTV, churn risk, and engagement history
Score customers on their likelihood to churn, convert, engage, or deliver high lifetime value
Automatically enroll customers in journeys based on live behavioral shifts (e.g., Churn Score > 80%)
Refine segments, offers, and timing mid-campaign, without manual intervention
All this is available directly within Capillary’s unified marketing platform with no separate tools or manual integrations required.
Campaigns aren’t static. Yet most marketing platforms treat them like they are. With Capillary’s customer engagement solution, brands can:
With customers moving between 5-7 channels on average, executing campaigns across platforms without losing control is a challenge. According to Harvard Business Review, companies with strong omnichannel strategies retain 89% of customers, compared to 33% for those without.
Capillary’s Engagement Platform brings this execution under one roof:
Move beyond messages—create experiences.
Marketing automation shouldn’t mean “set it and forget it”. With Capillary’s intelligent marketing platform, it means flexibility and foresight:
From welcoming a new customer to reactivating a dormant one, our automation engine ensures engagement remains consistent without compromising brand voice or relevance.
Personalization without strategy is just noise. Capillary’s AI-powered engagement suite uses machine learning to create dynamic customer segments based on behavior, preferences, demographics, and real-time signals.
Instead of blanket offers, Capillary’s Customer Engagement Technology identifies:
This helps brands run high-impact campaigns within defined boundaries, avoiding the open-ended mistakes that plagued Domino’s.
A large fuel retailer ran a campaign targeting high-intent users to engage in real-time, thus increasing their engagement by 15% and their incremental sales by 5.2%.
One of the primary reasons for campaign performance inconsistency is the scattered nature of customer data. We solve this with a unified customer profile:
Brands using our marketing automation solutions have observed the following improvements:
Capillary’s engagement marketing platform isn’t just evolving—it’s anticipating.
As we’ve seen in this article, marketing doesn’t just fail because of weak ideas—it fails from weak execution. Without real-time visibility, intelligent targeting, and unified data, even the best campaigns can go off track.
Capillary’s customer engagement platform brings together automation, intelligence, and data to help brands stay proactive across every touchpoint. Helping businesses send the right messages, at the right time, to the right person with complete confidence.
So if you’re ready to run bold campaigns with precision and control, explore how Capillary’s proprietary customer engagement platform, Engage+, can power your next phase of growth.
Connect with our loyalty experts today and see how Engage+ fits into your marketing strategy!
