| Author

Author: Katherine Boulware

Katherine has worked in marketing analytics for over 15 years. Her expertise is in customer analytics, including CRM activities, primary research, segmentation and model development, website analytics, and campaign results. She has worked for clients in a variety of industries, including retail, restaurants, health care, utilities, travel, automotive and communications. Katherine earned a B.A. from Rice University and an M.B.A. from the University of Texas at Arlington.

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