Capillary: Recognized as a Leader in Everest Group’s PEAK Matrix® 2025 Read more >
The Balanced Loyalty Quotient Report 2026 is coming soon — our largest and most in-depth loyalty report yet. Show Interest >
An engineer-turned-writer, she has a keen interest in learning how Loyalty Programs and CRM platforms can create experiential customer experiences. She also has an affinity for tales of culture, community and travel. Her work has been published by VICE, Earth Island Journal, HomeGrown and 101India.