- Design industry shaping loyalty programs
- Integrate easily and go live quicker
- Deliver hyper-personalized consumer experiences
Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution. Watch Podcast >
Capillary Triumphs with 4 Prestigious Wins at the 2025 International Loyalty Awards! Read more >
London, August 11, 2025 – In a remarkable demonstration of loyalty program excellence, Capillary Technologies’ client programs have secured five finalist nominations at the prestigious inaugural 2025 European Loyalty Awards—a sweep that positions the AI-powered loyalty platform as a dominant force across Europe’s most competitive loyalty landscape. The nominations span across three industries and five award categories, highlighting Capillary’s proven ability to deliver award-winning results regardless of sector or business model.
The European Loyalty Awards represents a milestone achievement in loyalty recognition, born from the strategic partnership between the renowned International Loyalty Awards and the respected Bonus Awards. This prestigious new initiative combines 15 years of industry expertise, legacy, and influence to create Europe’s premier loyalty recognition program. With a distinguished panel of industry experts ensuring impartial and informed decision-making, the awards establish the definitive benchmark for loyalty excellence across the European market.
Capillary’s finalist nominations showcase the breadth and depth of its loyalty expertise:
Vodafone UK earned dual recognition with finalist positions with their prestigious VeryMe Rewards in:
C&A received nominations across two competitive categories for the ‘C&A for you’ program:
METRO was selected as a finalist for:
“These five finalist nominations represent more than individual program success—they demonstrate Capillary’s unmatched ability to deliver award-winning loyalty solutions across multiple industries,” said Lalit Sharma, SVP at Capillary Technologies. “From telecommunications giants to fashion retailers to B2B wholesalers, our AI-powered platform consistently drives the kind of meaningful engagement and measurable results that industry experts recognize as best-in-class.”
The European Loyalty Awards winners will be announced at the awards ceremony in London on September 18, 2025. This recognition reinforces Capillary’s loyalty expertise across European markets and solidifies its position as the trusted technology partner for programs that don’t just perform—they win awards.
About the European Loyalty Awards
The European Loyalty Awards is a prestigious new event dedicated to celebrating remarkable achievements in loyalty across the European market. Born from a strategic partnership between the renowned International Loyalty Awards and the respected European Bonus Awards, this initiative combines 15 years of expertise, legacy, and industry influence to create a loyalty recognition program tailored specifically for Europe. Featuring a distinguished panel of industry experts who make impartial and informed decisions, the European Loyalty Awards spotlights the most exceptional loyalty programs and initiatives across Europe, establishing the definitive benchmark for the industry.
About Capillary Technologies
Capillary Technologies is a global leader in AI-powered loyalty and customer engagement solutions. Founded in 2012, the company combines its best-in-class loyalty technology with expert services to design, manage, and optimize loyalty programs that help brands across industries transform and improve consumer experience and engagement. Trusted by 390+ brands across 45+ countries, Capillary manages 100+ loyalty programs and powers experiences for more than 1.2 billion loyalty members worldwide, making it one of the largest loyalty ecosystems globally. With a workforce of over 650 employees worldwide, Capillary is dedicated to delivering value to clients and accelerating innovation in loyalty.
