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By3 Min Read
December 12, 2022
As a part of the Loyalty Masterclass with Capillary, we’ve been shedding light on various elements of Loyalty and consumer engagement. The first two parts talk about the ‘History of loyalty programs” and the “Evolution of loyalty programs”. In this 3rd part, Jim Sturm, Sumit Kumar, and Frank Hamlin, all veterans in the space of Loyalty talk about the “Biggest Mistakes that Brands Make” when it comes to loyalty programs.
But before we got there, we thought of asking ChatGPT3 two questions. First:
And secondly, what are the biggest mistakes that brands make with loyalty programs?
The answers are superb! These are actually the best deduction one can make after reading the top answers on a search engine like Google.
But does it match the answers given by loyalty experts? In this case, No! Watch the video below and you’ll notice the nuances that the experience of the experts brings in. Here are two examples of what the experts said and AI missed:
OpenAI’s ChatGPT3 is incredible and is a huge step into the future! It surely is a radical improvement over present knowledge technologies but the fact remains that the nuances of the real world are still human-dependent. At least till now 🙂
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