Reward and Retain
Your Best Consumers & Partners

Craft Addictive Brand Experiences
with an Enterprise Loyalty Program Software

Grow your brand following. Ensure your existing customers keep coming back to you by intelligently rewarding them for their desired behaviour with an omnichannel loyalty platform.

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Best Enterprise Brands Trust Capillary's Loyalty Software


Retain customers by offering real-time, omnichannel & personalized rewards


Engagement based Loyalty

Influence your customer lifecycle by rewarding them for the desired actions and not just for transactions

Loyalty Rewards Software
Loyalty Rewards Software

Contextual & Personalised Rewards

Improve engagement by targeting your customers with highly personalized rewards at the right time in the purchase cycle

Gamify Your Loyalty Program

Keep your customers hooked to your loyalty program with leaderboards, tier-based rewards and customized referral bonuses

Go Social

Build a community of loyal members and amplify digital reach by rewarding them for social interactions like - likes, product reviews, shares etc.

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Maximize Repeat Sales with Capillary Loyalty+ Platform

Loyalty Program Manager

Design and bring to life loyalty programs that are consumer-centric with a cloud customer loyalty program software that lets you identify and reward different segments of your customers in real-time. Optimize the program easily to meet your growth objectives

Loyalty Program Management

Real-Time Rule-Based Rewards

Easily configure rules related to upgrade/downgrade, allocation/redemption, expiry, and promotions

Build Loyalty Your Own Way

Create and manage single brand, multi-brand, multi-country or group loyalty programs with ease

Multiple Redemption options

Whether you’re building points, vouchers, frequency or rewards based loyalty program, we’ve got you covered!

Grow Your Following

Word of mouth isn’t just a concept. Enable enticing referral programs and attract many more loyal customers with a social-ready loyalty platform software

Keep track of your campaign performance

Check vital KPIs on-the-go with a live dashboard that updates as your campaigns are rolled out

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Loyalty Program Management

Start increasing your online and offline repeat sales!

Omnichannel Loyalty Program

Your customers should feel appreciated no matter where they interact with you. Integrate all consumer channels and elevate rewards experience across touchpoints with an omnichannel loyalty program

Omnichannel Customer Loyalty Software
Omnichannel Customer Loyalty Software

Earn & Burn Anywhere

Online or offline, allow your customers to earn and redeem rewards instantly, whenever and wherever they transact with your brand

Mobile-first loyalty platform

Build dedicated mobile loyalty apps and microsites for your best customers. Increase ease of use and redemption with a seamless experience.

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Related Resources

Channel Loyalty

Extend your Loyalty program to Channel Partners and Influencers and encourage them to sell more

Channel Loyalty

Access actionable channel insights

Leverage your loyalty program to gain vital insights about your distribution network like partner transactions and behaviour

Personalize rewards & promotions

Understand the behaviour and goals of every partner in the distribution chain and offer highly personalized rewards to motivate them to sell more of your products

Maximize partner engagement with localization

Build stronger partner relationships and increase sales by localizing content, communication channels, products and rewards. Loyalty+ enables you to deploy a 1:1 localized engagement strategy at scale to resonate with your partners anywhere in the world

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Channel Loyalty

What our Customers say

Dominos, Singapore

“At Dominos Indonesia, we were looking to build a better brand connect with our customers and use data to understand them better. We wanted customers to have a personalized experience while ordering on our own mobile app and drive more repeat orders. Capillary was able to help us by leveraging the capabilities of their CRM & engagement platform. They were able to help us continuously engage with our customers by creating personalized customer journeys using an omnichannel engagement solution that included various social channels. There is a need to stay updated with what the consumers want and how we engage with them in the current fast-changing digital landscape. Their team was able to understand our requirement quickly and helped us to drive value faster by going live with the solution.”

Harneet Singh
Harneet Singh
CEO, Domino’s Pizza, Indonesia
VF Brands, India

“With the Capillary Loyalty System, we have a more flexible loyalty platform for the varying needs of our customers. More importantly, the system sets us up to create and adopt new loyalty programs that we have not yet done in the past, and enables us to forge partnerships with other business partners that will further enhance our loyalty offerings to our customers."

Magnolia D U
Magnolia D Uy
VP for Retail Sales


  • contact_supportDo customer loyalty programs work? expand_more

    Yes, loyalty programs do work, provided the brand has been diligent in designing the program to sync with the goals and aspirations of its customers. The key to a successful loyalty program boils down to ease of earning points/redemption, personalized rewards, non-transactional incentives, clear communication and achievable reward thresholds.

  • contact_supportDo loyalty programs increase sales? expand_more

    Loyalty programs can generate significant growth in recurring revenue for your business through higher Average Basket Value (ABV) and repeat sales. Customer loyalty programs also contribute to revenue growth by reducing your overall acquisition costs.

  • contact_supportHow do I set up a loyalty rewards program? expand_more

    Before setting up your loyalty rewards program, it's vital to analyze how your customers view your brand/product and their online/offline behaviour, your customer acquisition costs, identify key stakeholders who will drive the program, set a budget for the program along with measurable goals.

  • contact_supportWhat is customer loyalty software? expand_more

    A customer loyalty software is a platform which allows you to manage, track and analyze all aspects of a loyalty program like points earned/redeemed, engagement rates, online/offline sales, customer behaviour insights, tier segmentation etc.

  • contact_supportHow do loyalty cards work? expand_more

    A loyalty card is essentially a punch card with a magnetic strip or a barcode that can be read by the POS software. It syncs with a CRM or data platform to record and track sales, store visits, loyalty points, product preferences etc of a customer. However, loyalty cards are quickly being replaced by digital and app based loyalty programs as cards usually get lost in the wallet and are cumbersome to carry around.

  • contact_supportHow does loyalty programs help businesses? expand_more

    A critical and often overlooked benefit of loyalty programs is their ability to reduce customer acquisition costs. This is especially true for Ecommerce businesses where high acquisition costs has cost several brands to incur heavy losses. Loyalty programs can boost customer retention as well as maximize their revenue contribution through repeat sales and higher Average Basket Value.

  • contact_supportHow do you determine loyalty? expand_more

    The loyalty of your customers is determined by two metrics : Customer Lifetime Value (CLV) and Repeat Purchase Rate (RPR).

    Customer Lifetime Value (CLV) = Customer Value x Lifespan

    Repeat Purchase Rate (RPR) = Repeat Customers (Annual)/ Total Customers (Annual)

  • contact_supportWhy do loyalty programs fail? expand_more

    Loyalty programs fail primarily due to these factors : impossible reward structure, too complex for customers to understand, lack of proper promotion and marketing.

  • contact_supportWhat is a coalition loyalty program? expand_more

    A coalition loyalty program is a type of group loyalty program where multiple brands join hands to allow customers to earn/redeem points across all participating brands. Brands within a coalition loyalty program enjoy the benefit of higher customer engagement, access to new customer data and increase in brand mindshare

  • contact_supportHow do loyalty programs influence current and future demand? expand_more

    In a market with seemingly endless choices, a great loyalty program helps your brand to stand out by offering better value, higher brand recall and greater customer satisfaction.

It’s more efficient to retain your best consumers than acquire new ones. Learn how to do it effectively

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