Reward and Retain
Your Best Consumers & Partners
Craft Addictive Brand Experiences
with an Enterprise Loyalty Program Software
Grow your brand following. Ensure your existing customers keep coming back to you by intelligently rewarding them for their desired behaviour with an omnichannel loyalty platform.
Best Enterprise Brands Trust Capillary's Loyalty Software
Retain customers by offering real-time, omnichannel & personalized rewards
Engagement based Loyalty
Influence your customer lifecycle by rewarding them for the desired actions and not just for transactions
Contextual & Personalised Rewards
Improve engagement by targeting your customers with highly personalized rewards at the right time in the purchase cycle
Gamify Your Loyalty Program
Keep your customers hooked to your loyalty program with leaderboards, tier-based rewards and customized referral bonuses
Build a community of loyal members and amplify digital reach by rewarding them for social interactions like - likes, product reviews, shares etc.
Maximize Repeat Sales with Capillary Loyalty+ Platform
Loyalty Program Manager
Design and bring to life loyalty programs that are consumer-centric with a cloud customer loyalty program software that lets you identify and reward different segments of your customers in real-time. Optimize the program easily to meet your growth objectives
Real-Time Rule-Based Rewards
Easily configure rules related to upgrade/downgrade, allocation/redemption, expiry, and promotions
Build Loyalty Your Own Way
Create and manage single brand, multi-brand, multi-country or group loyalty programs with ease
Multiple Redemption options
Whether you’re building points, vouchers, frequency or rewards based loyalty program, we’ve got you covered!
Grow Your Following
Word of mouth isn’t just a concept. Enable enticing referral programs and attract many more loyal customers with a social-ready loyalty platform software
Keep track of your campaign performance
Check vital KPIs on-the-go with a live dashboard that updates as your campaigns are rolled out
Start increasing your online and offline repeat sales!
Omnichannel Loyalty Program
Your customers should feel appreciated no matter where they interact with you. Integrate all consumer channels and elevate rewards experience across touchpoints with an omnichannel loyalty program
Earn & Burn Anywhere
Online or offline, allow your customers to earn and redeem rewards instantly, whenever and wherever they transact with your brand
Mobile-first loyalty platform
Build dedicated mobile loyalty apps and microsites for your best customers. Increase ease of use and redemption with a seamless experience.
Extend your Loyalty program to Channel Partners and Influencers and encourage them to sell more
Access actionable channel insights
Leverage your loyalty program to gain vital insights about your distribution network like partner transactions and behaviour
Personalize rewards & promotions
Understand the behaviour and goals of every partner in the distribution chain and offer highly personalized rewards to motivate them to sell more of your products
Maximize partner engagement with localization
Build stronger partner relationships and increase sales by localizing content, communication channels, products and rewards. Loyalty+ enables you to deploy a 1:1 localized engagement strategy at scale to resonate with your partners anywhere in the world
What our Customers say
“With capillary, we were able to understand our consumers better, how they were segmented, especially in the delivery business, and hence we understood which offers to push to the consumers at the right time”
Senior Marketing Manager
VF Brands, India
“Through the CRM program, we could understand the consumer better and send out messages that are relevant to them, so they engage better with the brand. This is why Capillary has played a pivotal role in helping us achieve our consumer centric goals"
Mitra 10, Indonesia
“Mitra10 aims at maximising engagement for better loyalty performance. With Capillary as our partner, we are excited to move ahead in this direction and check all boxes of a strong personalised CRM programme. Loyalty+ gives us the flexibility to decide what we want to reward each of our customers with and when. The level of customization possible here was exactly what we wanted from our CRM program.”
I Gusti A A I Putriari
General Manager of CRM
Jewel Corner, EMEA
"In a low frequency, high-value purchase industry like jewellery, where Jewel Corner operates, a simple point rewards-based loyalty system is not very effective. We know that a continuous engagement process coupled with experiential rewards will do the magic in helping us seal the next purchase. Capillary Technologies with their in-depth know-how and service expertise have a proven record of helping brands achieve such feats"
Chairman of 7Cs Group
contact_supportDo customer loyalty programs work? expand_more
Yes, loyalty programs do work, provided the brand has been diligent in designing the program to sync with the goals and aspirations of its customers. The key to a successful loyalty program boils down to ease of earning points/redemption, personalized rewards, non-transactional incentives, clear communication and achievable reward thresholds.
contact_supportDo loyalty programs increase sales? expand_more
Loyalty programs can generate significant growth in recurring revenue for your business through higher Average Basket Value (ABV) and repeat sales. Customer loyalty programs also contribute to revenue growth by reducing your overall acquisition costs.
contact_supportHow do I set up a loyalty rewards program? expand_more
Before setting up your loyalty rewards program, it's vital to analyze how your customers view your brand/product and their online/offline behaviour, your customer acquisition costs, identify key stakeholders who will drive the program, set a budget for the program along with measurable goals.
contact_supportWhat is customer loyalty software? expand_more
A customer loyalty software is a platform which allows you to manage, track and analyze all aspects of a loyalty program like points earned/redeemed, engagement rates, online/offline sales, customer behaviour insights, tier segmentation etc.
contact_supportHow do loyalty cards work? expand_more
A loyalty card is essentially a punch card with a magnetic strip or a barcode that can be read by the POS software. It syncs with a CRM or data platform to record and track sales, store visits, loyalty points, product preferences etc of a customer. However, loyalty cards are quickly being replaced by digital and app based loyalty programs as cards usually get lost in the wallet and are cumbersome to carry around.
contact_supportHow does loyalty programs help businesses? expand_more
A critical and often overlooked benefit of loyalty programs is their ability to reduce customer acquisition costs. This is especially true for Ecommerce businesses where high acquisition costs has cost several brands to incur heavy losses. Loyalty programs can boost customer retention as well as maximize their revenue contribution through repeat sales and higher Average Basket Value.
contact_supportHow do you determine loyalty? expand_more
The loyalty of your customers is determined by two metrics : Customer Lifetime Value (CLV) and Repeat Purchase Rate (RPR).
Customer Lifetime Value (CLV) = Customer Value x Lifespan
Repeat Purchase Rate (RPR) = Repeat Customers (Annual)/ Total Customers (Annual)
contact_supportWhy do loyalty programs fail? expand_more
Loyalty programs fail primarily due to these factors : impossible reward structure, too complex for customers to understand, lack of proper promotion and marketing.
contact_supportWhat is a coalition loyalty program? expand_more
A coalition loyalty program is a type of group loyalty program where multiple brands join hands to allow customers to earn/redeem points across all participating brands. Brands within a coalition loyalty program enjoy the benefit of higher customer engagement, access to new customer data and increase in brand mindshare
contact_supportHow do loyalty programs influence current and future demand? expand_more
In a market with seemingly endless choices, a great loyalty program helps your brand to stand out by offering better value, higher brand recall and greater customer satisfaction.
It’s more efficient to retain your best consumers than acquire new ones. Learn how to do it effectivelyGet Demo