- Design industry shaping loyalty programs
- Integrate easily and go live quicker
- Deliver hyper-personalized consumer experiences
Capillary named a Leader in SPARK Matrix™: Customer Loyalty Solutions, Q2 2024 Report Read more >
The Capillary team in Malaysia was excited to participate in the 2024 ReFuel APAC Forum, a two-day event uniting industry leaders for two days of networking, idea exchange, and pioneering business strategies. During the forum, our team actively engaged in insightful conversations on the state and trajectory of fuel retail.
From challenges to trends and opportunities, here are some key insights from our team on the challenges, solutions, and upcoming trends in the fuel retail market.
The number of electric vehicles on the road today is far more than it used to be, indicating a significant mobility transition. Governments across Asia are playing a pivotal role in the increasing popularity of EVs:
This trend underscores a significant transition towards sustainable transportation solutions. While the adoption of battery electric vehicles (BEVs) is increasing, traditional internal combustion engine (ICE) vehicles will continue to dominate the market. Fuel retailers must innovate and elevate their offerings to capture the loyalty and spending of increasingly environmentally conscious consumers.
Non-fuel retail (NFR) covers a wide range of businesses, including convenience stores, fast-food restaurants, automotive repair and service businesses, and more. These are the go-to spots for customers looking for quick and convenient options like food and beverages, vehicle care, c-store, etc., while filling up their tanks.
Fuel retailers leverage NFR to boost their revenue and improve customer experience (CX). By providing customers with personalized offers and delivering personalized services that cater to individual preferences, NFR can play a huge role in increasing footfall in fuel stations. Embracing NFR allows fuel retailers to differentiate themselves from competitors and stand out in a crowded market, attracting customers who value convenience and additional services. Capillary’s major fuel clients have successfully harnessed the potential of NFR to drive business growth, improve customer engagement, and foster customer loyalty.
Embracing digital transformation is the key to helping shift from a vehicle-centric approach to a customer-centric approach for fuel retailers. Digital transformation can include contactless payment, digital wallets, mobile apps to locate stores, localization features, online stores, self-checkout kiosks, etc.
By embracing digital transformation, fuel retailers can gain deeper insights into their customers’ preferences and behaviors, enabling them to deliver hyper-personalized customer experiences.
Using our expertise in digital-first loyalty marketing, Capillary Technologies developed a loyalty-based mobile app for one of our fuel retail clients. The results underscored digital innovation’s value and transformative potential in reshaping fuel retail loyalty and driving long-term growth.
Capillary stands at the forefront of the fuel retail revolution! We collaborate closely with industry giants to craft innovative loyalty programs that drive lasting customer engagement and loyalty. With our advanced AI-powered product suite, Capillary enhances customer experiences through personalized interactions, improved engagement strategies, and advanced loyalty solutions.
Contact us today to embark on your digital transformation journey and stay ahead in the evolving landscape of fuel retail.
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