Channel Advantage Solution for CPG & MFG
Increase Sales & Efficiency with Channel Loyalty & Trade Loyalty Programs
Consumer Goods and Manufacturing companies are looking for opportunities to grow organically amid increasingly challenging markets and competition. By going digital with your distribution network, your brand can increase retail penetration, sales and most importantly, repeat sales - all while fostering loyalty from distribution partners.
Challenges Your Brand Faces With Traditional Distribution
avg loss in revenue in the absence of a Channel Loyalty Program
of sales are lost due to stockouts at retail outlets
Maximize Channel Sales Potential With Greater Loyalty and Faster Order-taking
Channel Advantage Solution Gives You An End-To-End Solution For Your Consumer Goods & Manufacturing Business
We help you keep your diverse group of channel partners happy and loyal.
Channel / Trade Loyalty Programs
For brands that are driving sales through a channel driven distribution setup (wholesalers, stockists, retailers) we offer end to end customized loyalty programs that help you transform your dealer relationships into one that is stronger and always win-win.
Influencer Loyalty Programs
For brands that are selling products which involve less end consumer involvement in buying and sales are directly dependent on influencers (painters, masons, architects, technicians, etc.), we offer customized loyalty programs that identifies, communicates and incentivizes key influencers for buying recommendations made in your favor.
doneMicro segment your B2B partners based on profile & demographics
doneCompletely customisable, tier or points based trade loyalty platform ready
doneFull range of experiential reward options for your valuable partners
doneServices include scheme design, app development, analytics and more
Provide ready to use AI & ML based analytics to your field sales team to grow channel sales. Also, provide valuable Insights on retailer/wholesaler churn rate, etc. to bring greater stability to your operations.
Gamify your loyalty programs to create higher engagement – Leaderboards, Spinwheels, Engagement Trackers and specific Brand and event ( IPL , World Cup) related activities
A layer of intelligence that accelerates growth
doneEnable intelligent reordering and ensure optimal inventory distribution
doneCross sell and up sell to your distribution partners and increase your range penetration
Why Channel Advantage Solution?
Easy to use
Simple interface that promises increased usage, even by the blue collared segment of influencers and distributors
Easy to integrate with all types of gifting/reward partners and data sources
Complete ROI visibility
Make faster, better-informed decisions to optimize your ROI
Some of the leading brands are scaling success with Channel Advantage Solution
Walmart innovates B2B commerce
Walmart India’s B2B business builds a mobile app and commerce platform for retailers and distribution partners, with the ability to place an order offline. This is seamlessly integrated with Walmart’s offline ecosystem. Most of Walmart’s orders are now mobile.