Increase sales and efficiency, digitally transform your distribution network

Companies dealing with Consumer Goods are always looking for opportunities to grow organically amid increasingly challenging markets. By going digital with your distribution network, your brand can increase retail penetration and sales, enjoy greater inventory turnover ratio, and boost returns on trade promotions - all while fostering loyalty from distribution partners.

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Challenges your Consumer Goods brand faces with traditional distribution


of salespersons’ time is spent on taking repetitive orders


of sales are lost due to stockouts at retail outlets


of trade promotions don’t even breakeven

Maximize market potential with greater penetration, lower stockouts and ROI-driven trade promotions

Increase efficiency with anytime-anywhere ordering for your distribution partners
Personalize your trade promotions to measure and increase ROI
Provide personalized rewards to your distribution partners to bolster channel loyalty

Capillary gives you an end-to-end solution for your Consumer Goods business

Anywhere Commerce+

  • Provide mobile app/ website-based B2B commerce platform
  • Gain from an integrated commerce ecosystem
  • Save on logistics with smart order allocation
  • Get a single view of all distribution partners

Zero AI

  • Empower your distribution partners with actionable business insights
  • Enable intelligent reordering to ensure optimal inventory distribution
  • Cross-sell and upsell to your distribution partners and increase your range penetration


  • Manage your trade promotions and measure their live ROI
  • Personalise promotions based on partner profile
  • Measure the likelihood of success for trade promotion
  • Analyse partners at risk and take action


  • Micro segment your partners based on profile and demographics
  • Enable completely customisable, tier or points based trade loyalty program
  • Provide experiential rewards to your best partners
  • Gain from rule based allocation, redemption and expiration of points

Walmart innovates B2B commerce


Walmart India’s B2B business builds a mobile app and commerce platform for retailers and distribution partners, with the ability to place an order offline. This is seamlessly integrated with Walmart’s offline ecosystem. Most of Walmart’s orders are now mobile.