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Channel Advantage Solution for CPG & MFG

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Increase Sales & Efficiency with Channel Loyalty & Trade Loyalty Programs

Consumer Goods and Manufacturing companies are looking for opportunities to grow organically amid increasingly challenging markets and competition. By going digital with your distribution network, your brand can increase retail penetration, sales and most importantly, repeat sales - all while fostering loyalty from distribution partners.

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Challenges Your Brand Faces With Traditional Distribution

9.6%

avg loss in revenue in the absence of a Channel Loyalty Program

8%

of sales are lost due to stockouts at retail outlets

Maximize Channel Sales Potential With Greater Loyalty and Faster Order-taking

Increase-efficiency
Build mutually profitable relationships with channel partners and influencers
Personalize-your-trade
Improve order-taking efficiency of field sales team with mobile ordering platform
Provide-personalized-rewards
Personalise offers and product recommendations to your channel partners and increase sales
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Channel Advantage Solution Gives You An End-To-End Solution For Your Consumer Goods & Manufacturing Business

Channel LoyaltyChannel Insights

We help you keep your diverse group of channel partners happy and loyal.

Channel / Trade Loyalty Programs

For brands that are driving sales through a channel driven distribution setup (wholesalers, stockists, retailers) we offer end to end customized loyalty programs that help you transform your dealer relationships into one that is stronger and always win-win.

Influencer Loyalty Programs

For brands that are selling products which involve less end consumer involvement in buying and sales are directly dependent on influencers (painters, masons, architects, technicians, etc.), we offer customized loyalty programs that identifies, communicates and incentivizes key influencers for buying recommendations made in your favor.

Class-Leading Platform

doneMicro segment your B2B partners based on profile & demographics

doneCompletely customisable, tier or points based trade loyalty platform ready

doneFull range of experiential reward options for your valuable partners

doneServices include scheme design, app development, analytics and more

Key Differentiators

Provide ready to use AI & ML based analytics to your field sales team to grow channel sales. Also, provide valuable Insights on retailer/wholesaler churn rate, etc. to bring greater stability to your operations.

Gamify your loyalty programs to create higher engagement – Leaderboards, Spinwheels, Engagement Trackers and specific Brand and event ( IPL , World Cup) related activities

B2B Ordering PlatformB2B Ordering Platform

We make it easy for your field sales team to take orders faster and reduce partner stockouts

doneMobile app/website based B2B commerce platform

doneGet a single view of all B2B distribution partners - orders, inventory, sales

doneSave on logistics with smart order allocation

doneAI powered recommendations to field sales team for intelligent cross and up sell

Channel InsightsChannel Insights

We make it easy for you to take complex growth decisions quickly

doneIdentify most relevant & recommended SKUs with quantities for each retailer and increase sales

doneAnalyze channel partner profitability, tendency of churn and take corrective action

doneGain from predictive analysis and launch new products in the market faster

Zero AI

Capillary Zero AI

A layer of intelligence that accelerates growth

doneEnable intelligent reordering and ensure optimal inventory distribution

doneCross sell and up sell to your distribution partners and increase your range penetration

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Why Channel Advantage Solution?

Easy to use

Simple interface that promises increased usage, even by the blue collared segment of influencers and distributors

Integration Ready

Easy to integrate with all types of gifting/reward partners and data sources

Complete ROI visibility

Make faster, better-informed decisions to optimize your ROI

Some of the leading brands are scaling success with Channel Advantage Solution

kimberly-clark
shimano
jotun-paints
NCL-altek
sygenta

Walmart innovates B2B commerce

Walmart

Walmart India’s B2B business builds a mobile app and commerce platform for retailers and distribution partners, with the ability to place an order offline. This is seamlessly integrated with Walmart’s offline ecosystem. Most of Walmart’s orders are now mobile.