Channel Advantage Solution for CPG & MFG


Increase Sales & Efficiency with Channel Loyalty & B2B Ordering Platform

Consumer Goods companies are always looking for opportunities to grow organically amid increasingly challenging markets. By going digital with your distribution network, your brand can increase retail penetration and sales, enjoy greater inventory turnover ratio, and boost returns on trade promotions - all while fostering loyalty from distribution partners

Schedule A Demo

Challenges your Consumer Goods brand faces with traditional distribution


avg loss in revenue in the absence of a Channel Loyalty Program


of sales are lost due to stockouts at retail outlets


of trade promotions don’t even breakeven

Maximize market potential with greater penetration, lower stockouts and ROI-driven trade promotions

Increase efficiency with anytime-anywhere ordering for your distribution partners
Personalize your trade promotions to measure and increase ROI
Provide personalized rewards to your distribution partners to bolster channel loyalty

Capillary Gives You An End-To-End Solution For Your Consumer Goods & Manufacturing Business

B2B Ordering PlatformB2B Ordering Platform

  • Provide mobile-app/website based B2B commerce platform
  • Gain from an integrated, AI-powered ecommerce platform
  • Save on logistics with smart order allocation
  • Get a single view of all B2B distribution partners

Channel InsightsChannel Insights

  • Manage your trade promotions and measure their live ROI
  • Personalise promotions based on partner profile
  • Measure the likelihood of success for trade promotion
  • Analyse partners at risk and take action

Channel LoyaltyChannel Loyalty

  • Micro segment your B2B partners based on profile and demographics
  • Enable completely customisable, tier or points based trade loyalty program
  • Provide experiential rewards to your best partners with smart Channel Loyalty Program
  • Gain from rule based allocation, redemption and expiration of points

Zero AI

  • Empower your distribution partners with actionable business insights
  • Enable intelligent reordering to ensure optimal inventory distribution
  • Cross-sell and upsell to your distribution partners and increase your range penetration

Walmart innovates B2B commerce


Walmart India’s B2B business builds a mobile app and commerce platform for retailers and distribution partners, with the ability to place an order offline. This is seamlessly integrated with Walmart’s offline ecosystem. Most of Walmart’s orders are now mobile.