Capillary has been our partner since November 2011. And, with Capillary’s Intelligent Retailing Solutions, we have been able to unlock insights in to our database to offer our customers with targeted message and deals to drive sales increments for our delivery business. Their analytical solutions have helped us identify our customer’s responsiveness to different product segments,
The biggest benefit our members enjoy is that ONE League is now instant! Earlier, it took up to 15 days to credit points to a loyalty account, now it is done the moment the purchase is made. Capillary’s !nTouch allows us to gratify our customer instantly through SMS updates, m-vouchers etc. the moment a transaction is done.
Since implementing Capillary’s solutions, our loyalty program, Maya Club and its campaigns have generated additional revenues of 25% since inception on average for each store. Our repeat customer visits have also increased to 26% from 15% in this period. Moreover, we have noticed a sizable increase in the average basket size from 1.7 to 2.4 in this duration.
