Capillary: Recognized as a Leader in Everest Group’s PEAK Matrix® 2025 Read more >
The Balanced Loyalty Quotient Report 2026 is now live — our largest and most in-depth loyalty report yet. Download Report >
Writer by profession & an artist by passion. Aprajeeta spends most of her days writing the tales of brands and those of her imagination. In odd hours you find her reading literature & diving deeper into ecommerce sciences. Art fuels her creativity & she adores experimenting with it.