Digital Transformation
How to Maximize Engagement with Connected Customers
Decoding the Connected Customer There is a new breed of human that has emerged in this millennium; one whose smartphone is a vital extension of their limbs. They run their lives on technology. They can’t be fooled by a business’s deceptive advertising, fake promises,...
eCommerce in the Era of Artificial Intelligence
Sci-fi geeks previously mocked for their far-fetched ideas about robots taking over the world can today smugly say, ‘hah! Told you so. We are no longer at the cusp of an era of artificial intelligence; we are living in it. Our daily lives are peppered with gadgets...
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How technology will shape restaurants of the future
Food has always been an integral part of our lives, and eating habits of a population has often defined cultures, settlements and society in general. Though the significance of food has remained consistent, the what, how and where we eat has consistently evolved...
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#Ready Insights: Get to Know the Connected Customer
Exponential advances in technology, the proliferation of digital devices and constant connectivity has given rise to a new legion of consumers who live in the Easyverse™. These Connected Customers expect fast, easy and personalized experiences anywhere, anytime. The...
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The Future of Ecommerce & How to Be Ready For It
For most of human history, people have been good at predicting future technologies and innovations for say, 100 years ahead. Today, predicting things even just 5 years down the line is usually an attempt at futility. Thousands of existing technologies and industries...
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Why it’s imperative for brands to be Always Consumer Ready?
No matter where you look, there’s no avoiding news of the next big innovation. With innovation, comes change; and with change, challenges. Keeping up with this change is not easy, especially if you run a legacy business with well-defined business models and big...
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Learn why the EU GDPR may actually be good for business
This article was originally published on Khaleej Times Prelude Decision makers in the European Union (European Union, the Council & the Commission) reached an agreement in December of 2015 on something that they had been working on since 2012. This decision, as it...
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