Digital Transformation

by | May 16, 2018 |

  • The Changing Face of Customer Experience in the Metaverse

    A key element of the entire metaverse is ‘gamification’. Creating a digital twin to the real world and embedding various dimensions to make it as real as possible. Like Nikeland, Hyundai’s Mobility Adventure is another game on Roblox (watch video) which is Hyundai’s first virtual experience developed by a global automotive brand to showcase future mobility lifestyles in the metaverse. The campaign aims to attract young people familiar with Hyundai Motor products, technologies, brands, and future solutions. 

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