Digital Transformation
NFTs and Their Relevance for a Loyalty Marketer
Collin’s dictionary had an interesting term as the ‘Word of the Year for 2021’. Any guesses? It was NFTs! Non-fungible tokens (NFT) as a term saw an increase in use by a whopping 11,000%! The excitement has petered down over the last few months but there was massive...
The Changing Face of Customer Experience in the Metaverse
A key element of the entire metaverse is ‘gamification’. Creating a digital twin to the real world and embedding various dimensions to make it as real as possible. Like Nikeland, Hyundai’s Mobility Adventure is another game on Roblox (watch video) which is Hyundai’s first virtual experience developed by a global automotive brand to showcase future mobility lifestyles in the metaverse. The campaign aims to attract young people familiar with Hyundai Motor products, technologies, brands, and future solutions.
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The Digital Transformative Journey of Saudi Arabia’s Leading QSR Brand
With advancing competition, evolving technology, and digitization, attaining customer satisfaction while maintaining the time frame of deliveries is no easy feat. Ordering food online is an on-the-go task both for Gen Z and millennials. In Saudi Arabia, serving...
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Reinventing Loyalty with Indonesia’s Leading Retailer – Erajaya’s Eraclub
A market leader in omnichannel smart retail, PT Erajaya Swasembada Tbk. (Erajaya), the conglomerate operates across 1100+ outlets in the country with 87 distribution centers and 65K+ third-party billed outlets specializing in all different types of mobile...
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Vietnam, the Emerging APAC Brand Loyalist Market to Watch Out For
While about only a decade ago, Vietnamese consumers were fairly unbothered by brands building consideration, there is now an upsurge in those who wish to be rewarded for repeat purchases. With a growing GDP rate at over 7.5% for an 80 Mn+ population, rising...
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A Comprehensive Guide to the Growing Demand for Aviation Loyalty
Though FFPs gained much fame in the airline industry, aviation loyalty programs are much more than FFPs. Since FFPs can benefit the company as long as they offer flying services, the recent COVID-19 pandemic was an eye-opener for the aviation industry to factor in a situation where airlines had to stop flying services for some time.
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How Loyalty Driven E-Commerce-Leads To Higher Engagement and Better ROI
If there were any questions about whether e-commerce is here to stay or not, COVID 19- the global pandemic has put an end to that debate. E-commerce is widely popular, and the competition is immense. So, how can e-commerce businesses differentiate themselves in such a...
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