Digital Transformation
How AI is Revolutionizing the Fashion Industry
AI & Fashion: An Unlikely yet Perfect Pair At first glance, fashion - which is primarily driven by art, intuition and creativity- seems like an unlikely match for a clinical, analytical and logic-driven technology like Artificial Intelligence. However, AI holds...
F&B Trends for 2020 – Technology & Consumer Behaviour
The F&B business is one of the toughest markets to be in. On one hand, you have rapidly rising rental, labour and raw material costs, and on the other, fickle and highly demanding customers who expect the best dining experience every time. And to top it all off, you...
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How to Boost CPG Brand Loyalty & Sales with AI
It’s unlikely for a day to go by in a person’s life when they haven’t interacted with a Consumer Packaged Goods (CPG) brand. In a lot of ways, they have become an indispensable and omnipresent aspect of our lives This makes it all the more surprising that this...
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Decoding Saudi Arabia’s Digital Consumer
Over the last few years, rapid digitization has made a significant impact on the Saudi consumer's lifestyle. Today, a whopping 88% of Saudis use the internet at least once a day and 59% of the population are now present in at least one social media platform. While...
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Customer Engagement Strategies for 2020 & Beyond
In today’s world, a customer is accosted by brands at every step he takes. Every direction he turns in, he either sees brands or a product that’s screaming for his attention. This has led to a hyper-competitive market across every industry – be it food delivery,...
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How to Maximize Engagement with Connected Customers
Decoding the Connected Customer There is a new breed of human that has emerged in this millennium; one whose smartphone is a vital extension of their limbs. They run their lives on technology. They can’t be fooled by a business’s deceptive advertising, fake promises,...
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eCommerce in the Era of Artificial Intelligence
Sci-fi geeks previously mocked for their far-fetched ideas about robots taking over the world can today smugly say, ‘hah! Told you so. We are no longer at the cusp of an era of artificial intelligence; we are living in it. Our daily lives are peppered with gadgets...
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