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We’re thrilled to announce that Capillary has achieved a remarkable milestone in our journey! We’ve been named as finalists in all 10 categories we entered at the prestigious International Loyalty Awards 2025.
These nominations aren’t just a recognition of our platform capabilities, but a powerful testament to the innovative work our customers are doing across multiple regions including the United States, European Union, Middle East, Southeast Asia, and India. Together with these forward-thinking brands, we’re redefining what customer engagement looks like through strategic innovation and cutting-edge technology.
The diversity of these nominations demonstrates the versatility of our solutions across different industries and use cases, from retail and B2B to entertainment and digital transformation.
We’re honored to stand alongside these incredible brands as finalists in the following categories:
Category |
Program/Individual |
|
Fan Rewards by NASCAR |
2. Best Retail Loyalty Program Worldwide |
C&A for you by C&A |
3. Best B2B Loyalty Program Worldwide |
Polycab Experts by Polycab India Limited |
4. Best Gamification Worldwide for Loyalty Enhancement |
Tata NeuPass by Tata Digital |
5. Best Global Loyalty Launch or Initiative |
Polycab Experts by Polycab India Limited |
6. Best Long-Term Loyalty Program Worldwide |
MyEraspace by PT. Erajaya Swasembada, Tbk. |
7. Best Loyalty Program Transformation Worldwide |
Blue Rewards by Al-Futtaim Group |
8. Best Short-Term Loyalty Initiative Worldwide |
Tata NeuPass by Tata Digital |
9. Loyalty Trailblazer |
Kunwar Keshav |
10. Loyalty Trailblazer |
Jubin Mehta |
These nominations reflect more than just technological capability—they represent the trust our customers and partners place in us to power their loyalty success. We’re privileged to work with brands that push boundaries and expect excellence in their customer engagement strategies.
As we move forward to the finals, we’re reminded that our success is inextricably linked to the success of our customers. Their willingness to innovate and transform their approach to customer loyalty continues to inspire our own journey.
The International Loyalty Awards represent the gold standard in recognizing excellence in customer loyalty programs worldwide. Being named finalists across so many diverse categories underscores the breadth and depth of Capillary’s solutions.
We extend our deepest gratitude to all our customers and partners whose collaboration has made these recognitions possible. Together, we’re not just participating in the loyalty ecosystem—we’re helping to shape its future.
On to the finals! 🏆
March 1, 2025 | 5 Min Read
The International Loyalty Awards represent the gold standard