Your Premier Source for
Loyalty Insights, Strategies,
and Trends from the
World’s Leading Brands.
Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution. Watch Podcast >
Capillary Triumphs with 4 Prestigious Wins at the 2025 International Loyalty Awards! Read more >
Your Premier Source for
Loyalty Insights, Strategies,
and Trends from the
World’s Leading Brands.
Kate O' Brien has been the General Manager of Loyalty at Air New Zealand for the past five years. Kate leads and holds responsibility for the Loyalty business including strategy development and execution, partner relationships and negotiations, airline loyalty tiers and benefits, data and analytics and P&L ownership.
Earning Loyalty at New Heights: WestJet’s Upgraded Rewards Program...cap
IndiGo: Launching a loyalty programme at scale in the world’s 5th largest economy...cap
The World's LARGEST Loyalty Programs?...
cap
The Three ‘F’s of Loyalty at Air New Zealand...
cap
Customer Advocacy and Emotional Loyalty Driven by Value-Based Alignment ...
Mothercare, Adidas & Liverpool FC - Capturing Brand Loyalty in Indonesia ...
Managing 5 Loyalty Programmes into a New Era of Hyper Personalisation ...
NASCAR Nurtures Auto-Racing Excitement with Fans at Home or at the Track ...
Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution ...
Loyalty TV is Your Premier
Source for Loyalty Insights,
Strategies, and Trends from
the World’s Leading Brands.
Learn more about Capillary's
Managed SaaS Loyalty Platform