Managing 5 Loyalty Programmes into a New Era of Hyper Personalisation in India: Arvind Fashions Ltd

Loyalty TV features
interviews with loyalty
professionals from the
world's leading brands,
and is produced by
Let's Talk Loyalty.

11 Feb, 2025

Managing 5 Loyalty Programmes into a New Era of Hyper Personalisation in India: Arvind Fashions Ltd

Arvind Fashions Ltd is a USD 500 m turnover fashion business, which has been in existence for over 30 years. Its loyalty base boasts over 10 million customers across its five different loyalty programmes.

Tanya Alexander is AVP loyalty and Operations at Arvind Fashions Ltd and shares her challenges of operating five+ loyalty programmes, using customer-relevant channels and how she sees the role of AI driving faster hyper personalisation to better serve the Indian fashion market.

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Loyalty TV features
interviews with loyalty
professionals from the
world's leading brands,
and is produced by
Let's Talk Loyalty.

Learn more about Capillary's
Managed SaaS Loyalty Platform

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