Leading Telco Loyalty: TELUS Rewards is Redefining Customer Value

TELUS is one of Canada’s largest telecommunications companies, serving millions of customers across mobile, internet, TV, and digital health services. What makes TELUS particularly interesting from a loyalty perspective is how they’ve evolved their interactions with TELUS Services customers (mobility, internet, security and TV) through a new national tiered program, TELUS Rewards, that combines points and perks with extension into some major leading category partnerships and their programs, including WestJet.

Aaron Dauphinee sat down with Jacob Pullia, Director of Content, Strategy & Business Development is he leads the way in redefining how TELUS thinks about loyalty and their mandate of putting customers first. We also spend some time discussing partnership models and why the connection with WestJet makes sense for both organizations and their joint customers.

Hosted by Aaron Dauphinee

Show notes:

1) Jacob Pullia

2) TELUS Rewards

3) TELUS

4) Book Recommendation: Personalized Customer Strategy in the Age of AI