MyAutogrill - A Leading Loyalty Programme for Travellers in Italy

Today’s interview features Philippe Lazzarini, the CRM & Loyalty Manager at Autogrill, a food and beverage brand that’s famous throughout Italy, and turns over more than a billion euro there!

Globally, Autogrill is actually the world’s leading provider of food & beverage services for people on the move in airports, motorways and train stations, operating primarily concession agreements in 30 countries on 4 continents, and employing over 46,000 people.

Philippe shares the evolution of loyalty as a marketing and engagement tool for Autogrill customers, supporting their growth as a much-loved brand throughout Italy, leveraging simple yet powerful mechanics such as digital receipts and gamification, both of which have been even more effective than expected for the MyAutogrill programme.