Capillary acquires US-based Brierley+Partners    Read more >

Accor Plus - The Subscription Loyalty Proposition Leading the Global Hotel Industry in Loyalty TV's latest episode     Watch Podcast >

Invite for RFP/RFI

Your Premier Source for
Loyalty Insights, Strategies,
and Trends from the
World’s Leading Brands.

< BACK
21 Nov, 2024

Adore Society Shares Personalisation, AI and AB Testing Strategies for Loyalty Success

Today’s insightful interview features Australia's Leading Online Beauty Retailer – Adore Beauty – and its loyalty programme, Adore Society.

Adore Beauty was started as a home grown business way back in April 2000 by Kate Morris, who grew up in rural Australia and was frustrated that the latest beauty products in magazines were only available to those who lived in the big Australian cities.

Now, Adore Beauty, the website she created to ensure nationwide access to those products across the country, is a public company listed on the Australian Stock Exchange, stocking over 260 cosmetic brands and over 11,000 beauty products.

Our guest is Miranda Bliss, Head of Loyalty and Retention at Adore Beauty, who shares how Adore Society is personalising its programme, as well as leveraging both AI and A/B testing techniques in order to optimise member's experiences as the brand approaches the launch of its physical stores and becomes a multi-channel retailer.

Loyalty Insights from Global Industry Leaders

MyAutogrill - A Leading Loyalty Programme for Travellers in Italy
cap

Adore Society Shares Personalisation, AI and AB Testing Strategies for Loyalty Success

Accor Plus - The Subscription Loyalty Proposition Leading the Global Hotel Industry

Ahold USA Shares Loyalty Insights (Largest Grocery Retail Group on the East Coast)

India's Largest Footwear Retailer Metro Brands Shares Loyalty Approach and Insights

Bilt Rewards Continues Dramatic Growth Amidst $3.25 Billion Valuation
cap

Trust and Taylor Swift - Loyalty Insights from London Business School's Alex Brown

Lego Nurtures Lifelong Loyalty through Membership & Community

Loyalty TV Celebrating 5 Years with Capillary
capLoyalty TV Celebrating

PAYBACK (Germany) Shares Its Latest World Class Successes
cap

Loyalty TV is Your Premier
Source for Loyalty Insights,
Strategies, and Trends from
the World’s Leading Brands.

Learn more about Capillary's
Managed SaaS Loyalty Platform

Contact Us Today!
Array
(
    [icwp-wpsf-notbot] => exp-1733358034
    [wp-wpml_current_language] => en
)