Capillary Technologies Sees 4x Growth in the USA; Expands Footprint in the Loyalty Technology Market with its SaaS Offering

• 100% YoY organic growth in the USA; outside of the acquisitions
• Disrupting the agency-led loyalty market with its SaaS offering
• 50-75% incremental tech investment towards AI every year

Capillary Technologies, a global loyalty technology solutions company, announced a 4X growth in the last three years in the US market. The loyalty management market is worth more than $10 billion and has been primarily an agency-led model. With its cloud-based SaaS offering, Capillary helps enterprise brands transition to RoI-driven loyalty programs that genuinely engage customers and win their loyalty. 

Apart from the successful acquisition of Persuade in 2021 and Brierley+Partners in 2023, Capillary has been organically growing 100% YoY in the USA. This growth has primarily been led by product which was validated when Forrester named Capillary a Leader in the Forrester Wave Report for Loyalty Technology Solutions, Q1 2023. The company is also investing heavily in AI with a commitment of 50-75% of the incremental tech investment every year towards artificial intelligence. 

The combination of SaaS, consulting, and downstream digital services is a massive differentiator for Capillary. Elaborating on the SaaS model, one of the key benefits it brings to the North American loyalty market is the modularity, cost-efficiency, and ease of use. For example, most of the agency-led programs are hard-coded and with little scope for flexibility. With Capillary’s SaaS platform, brands get the ability to run extremely flexible and agile loyalty programs with real-time insights and reports to generate real RoI. 

Another advantage of the SaaS model is that brands receive a world-class technology roadmap with features and functionalities that are shipped to them every quarter, at no additional cost. Topping it up with Brierley’s consulting expertise and an end-to-end loyalty management platform, brands have the perfect mix. 

16 of the Fortune 200 companies use Capillary, and with several mentions in analyst reports over the past year, enterprises across verticals are making the shift to SaaS-based loyalty tech. Some of the key benefits include:

• Increased customer retention through Loyalty+
• Personalized customer communication through Engage+
• Extensive rewards network in the form of Rewards+
• In-depth reporting and analytics through Insights+
• All powered by a highly secure CDP

About Capillary Technologies:

Founded in 2012, Capillary Technologies has a presence across the United States, India, the Middle East, and Asia, in particular, South East Asia. Capillary is an end-to-end customer loyalty platform that offers a comprehensive view of consumers, and unified, cross-channel strategies that deliver a real-time omnichannel, personalized, and consistent experience for customers. Powering 100+ loyalty programs, across 30+ countries, Capillary works with 250+ brands including the likes of Tata, PUMA, Shell, Al-Futtaim, Petron, Domino’s, Kanmo Group, and Marks & Spencer. With a massive reach of 1Bn+ consumers and processing 5Bn+ annual transactions, the company has the backing of Warburg Pincus, Sequoia Capital, Avataar Ventures, and Filter Capital. For more information, visit www.capillarytech.com.

Media Contact:
Jubin Mehta
Head of Corporate Communications
jubin.mehta@capillarytech.com

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Capillary Technologies is an AI-powered loyalty platform for enterprise brands. Capillary Marcom is the official handle for Capillary's marketing and communications team. Write to marcomm@capillarytech.com for more information.