Your Premier Source for
Loyalty Insights, Strategies,
and Trends from the
World’s Leading Brands.
Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution. Watch Podcast >
Capillary Announces 2nd Annual Captivate 2025 Summit: Transforming Loyalty Management with New AI Tech Read more >
Your Premier Source for
Loyalty Insights, Strategies,
and Trends from the
World’s Leading Brands.
Today we are chatting with Don Smith - well known to many of you for his role as the Chief Consulting Officer of Brierley which is now a Capillary Services Company.
Don shares his expertise around optimising some of the common KPI’s for loyalty professionals, the importance of the “mental mantle” of loyalty, as well as some of the big nuggets he learned from the recent Capillary Captivate Conference in Mumbai.
As one of the loyalty industry’s most respected brands, I’m thrilled to bring you some of Brierley’s unique frameworks and perspectives that can help us all build better programs.We also discuss Capillary's most recent news as they acquire Kognitiv Corporation, to enhance both their client portfolio and their position in the US market.
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Strategies, and Trends from
the World’s Leading Brands.
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