We Help Brands Move To The EASYVERSE

Why Capillary

Capillary’s technology solutions help businesses get ahead of the digital evolution, and ensure they are ‘Always Consumer Ready’.

The experience platform integrates Artificial Intelligence and Machine Learning, making it easy for brands to get a deep understanding of their consumers, engage consumers through personalized 1:1 communication, provide easy and connected cross-channel commerce experiences, and build loyalty to reward and retain their best consumers.

Over 300 marquee brands across more than 30 countries trust Capillary to enable easy and seamless consumer experiences, including Pizza Hut, VF Brands, Walmart, Al-Futtaim, KFC, Starbucks, Madura Garments, Courts and Samsung. With over 300 million consumers and 25,000 stores on the platform, Capillary is Asia’s leading SaaS product company. Over 700 Capillary associates across 11 global offices innovate to find new ways for brands to make their consumers’ lives easier, and experiences memorable.

Founded in 2008, Capillary is backed by Warburg Pincus, Sequoia Capital, Norwest Venture Partners, Qualcomm Ventures, and American Express Ventures.

Our Genesis

Prior to 2008, Capillary co-founders Aneesh Reddy, Ajay Modani, and Krishna Mehra dug into conversations with consumer brands, and learnt their biggest challenges. Brands were facing an inability to capture customer data, identify consumers visiting their stores and communicate effectively with them.

Built on a big data platform, the Capillary CRM solution finally enabled brands to use their existing infrastructure to identify and understand each consumer, and directly communicate with them through mobile technology. This SaaS solution closed the loop on customer acquisition, engagement and retention and was revolutionary for its time--a card-less, mobile-first loyalty program that found takers across the world.

Tech Bytes

The brilliant minds at Capillary Tech never cease innovating. Since our genesis, we steadily expanded our range of products as well as our footprint across the globe. Today, our suite of technology powers 250,000 Point-Of-Sale terminals worldwide, and the code we’ve created touches over 400,000,000 end customers in 35 countries.

In this age of high competition and information overload, our products have helped brands identify, engage, and convert customers at scale.

check_circleOur Loyalty platform, arguably one of our most popular products, processes transactions of approximately $10B annually.

check_circleOur Anywhere Commerce platforms sees a Gross Merchandise Volume of ₹30 crores every day.

check_circleCapillary’s Campaign Manager has the processing power to reach South India's entire population in a few hours.

check_circleVisitorMetrix, one of our latest products, is powered by advanced computer vision and machine learning. Targeting the offline retail sector, it provides advanced customer identification, customer visual profiling, staff optimization and deep store insights with an accuracy of 98%. With over 5000 devices located in over 2000 stores, VisitorMetrix records over one million footfalls in 17 countries every day.

Hear from our Captains




Head | Solutions


Engg. Director & Head | Data sciences


Director | New Products


Content Executive


Senior Consultant | Customer Success


Director | Customer Success (India)


Tech Lead | Data Science


Director | Project Implementation

Our Benefits

24 hour Health Helpline

We care about your safety and well-being. Feel secure with our 24X7 Health Helpline.

Health Insurance

Choose from a variety of medical, vision and dental plans for you and your loved ones.

5 Days Working

We believe in the importance of personal space and work-life balance. Weekends are for unwinding!

Employee Friendly Policies

We always strive to create a positive and friendly environment to help you grow.


Our in-house cafeteria provides hygienic, wholesome food to delight your taste-buds.


We partake in a variety of drives and events related to the economic, social and environmental welfare of our surroundings.

Employee Assistance Program

We care about your well-being. Resolve all your personal or professional problems with our Employee Assistance Program.

Maternity and Paternity Leave

Be there when it counts the most. We understand your need when you are bringing a new member to the family. Baby pictures are highly encouraged!