Capillary Technologies and Zen Petroleum bring data-led engagement to Ghana’s evolving fuel retail market

Zen Petroleum, one of Ghana’s leading indigenous oil marketing companies, has announced a strategic partnership with Capillary Technologies, a global leader in AI-powered customer loyalty and engagement solutions. This collaboration serves as a cornerstone of Capillary’s focused expansion across Africa, marking a significant step in Zen Petroleum’s mission to modernize its retail operations and introduce its first-ever nationwide loyalty program.

For over a decade, Zen Petroleum has been defined by integrity and operational excellence. As its Ghanaian retail footprint grows, Zen is accelerating digital innovation to sharpen consumer insights, deepen trust, and deliver enhanced value to the communities it serves.

Speaking on Zen’s evolution, William Tewiah, Managing Director and CEO at Zen Petroleum, said:
“Our journey has been shaped by curiosity, hard work and the strength of our people, and I am incredibly proud of how far we have come and the values that continue to guide us forward. As we grow, strengthening relationships with our customers and protecting their trust becomes even more important, and Capillary’s progressive approach and commitment to data security made them the right partner to help us deliver customer-centric experiences for the future.”

The partnership will enable Zen to build its foundational loyalty and data infrastructure — empowering the business to capture customer insights, make informed decisions and design relevant programs that encourage digital behaviors. Over time, this platform is expected to unlock broader opportunities across fuel, retail and financial services ecosystems.

Echoing this vision, Sumit Kumar, President – Middle East, Africa & India at Capillary Technologies, commented:
“Ghana is one of the most dynamic and fast-progressing markets in West Africa, and this partnership is a cornerstone of Capillary’s focused expansion strategy across the continent. Zen Petroleum stands out as a homegrown brand with a clear commitment to excellence. We are excited to support Zen in creating a secure, intelligent and future-ready loyalty ecosystem for the Ghanaian market.”

As part of the announcement, a short on-site video was captured at Zen’s Accra office, where William Tewiah, Prince Awuley (Retail Director, Zen) and Sumit Kumar discuss Zen’s growth journey and the strategic importance of this partnership.

Click here to watch the full video.

This collaboration sets a new benchmark for data-driven engagement in Africa’s fuel retail sector, enabling Zen to build smarter insights, accelerate digital payments adoption and strengthen long-term customer value. With Zen leading frontline transformation and Capillary powering the technology behind it, the partnership is poised to create a new standard for loyalty across the West African region.

About Zen Petroleum

Zen Petroleum is a leading indigenous oil marketing company in Ghana, established in 2010. The company began in the mining sector before expanding into retail fuels, distribution, and logistics. Today, Zen operates around 60+ retail outlets nationwide, along with its own import terminal and transport business. With a strong focus on safety, operational excellence, and community impact, Zen Petroleum is recognized for delivering trusted and high-quality services across Ghana.

About Capillary Technologies

Founded in 2012, Capillary Technologies is a global leader in AI-powered customer loyalty and engagement solutions. The platform helps brands deliver personalized, omnichannel experiences that drive customer retention and business growth. Supporting 500+ loyalty programs in over 46 countries, Capillary powers loyalty for enterprise brands like Tata Digital, Al-Futtaim Group, Dell, Indigo, NASCAR, and more. Capillary’s SaaS platform delivers transformative loyalty experiences for 1.2 Bn+ consumers, and is recognized as a Leader by Forrester, Everest, and Gartner.