Capillary Technologies Becomes an Integrated Loyalty Platform Partner with Real-Time Data Flow Solution

Capillary Technologies, a global leader in AI-powered loyalty and customer engagement, today announced it has integrated with Adobe Experience Platform as a loyalty platform partner, setting a new benchmark for innovation in customer experience technology.

This integration delivers out-of-the-box, real-time data flow from Capillary’s award-winning loyalty platform to Adobe Experience Platform – including Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer.

The result:  brands can now combine advanced loyalty insights with Adobe’s best-in-class personalization and orchestration tools to deliver hyper-relevant, cross-channel engagement that drives measurable business impact. 

“This isn’t just an integration — it’s the future of loyalty. This partnership marks a major milestone in loyalty marketing,” said Jim Sturm, President of North America at Capillary Technologies. “By integrating our loyalty platform with Adobe Experience Platform, we’re enabling brands to act on loyalty data instantly to create more meaningful, revenue-driving customer experiences.” 

One-Time Setup. Immediate Impact.

Capillary’s connector is built for global, plug-and-play deployment — requiring only a one-time configuration and zero ongoing integration maintenance. Brands can activate in days, not months, unlocking rapid time-to-value and accelerating ROI from both platforms.

Turning Loyalty Data into Revenue

With this integration, brands can:

• Take advantage of the advanced AI features of the Capillary platform.
• Deliver precision personalization – Enrich Adobe workflows with loyalty data to target with accuracy.
• Orchestrate frictionless journeys – Combine loyalty insights with Journey Optimizer for seamless, multi-channel experiences.
• Trigger real-time engagement – Act on loyalty metrics the moment they happen, across any customer touchpoint.
• Grow faster – Boost conversion, retention, and lifetime value with data-driven loyalty marketing.

Two Industry Leaders. One Powerful Solution.

Capillary’s loyalty platform – recognized for advanced segmentation, rewards management, and predictive analytics – now works in lockstep with Adobe’s industry-leading customer data management and engagement tools. This unified approach gives brands the ability to build customer loyalty and deliver personalized experiences at scale.

Capillary’s loyalty platform — trusted by 390+ brands, 1.2B+ members, and operating in 45+ countries — delivers advanced segmentation, AI-powered rewards, and predictive analytics. Together with Adobe Experience Platform, the result is a future-ready customer engagement stack.

“Our customers today use Adobe Experience Platform to harmonize enterprise data with event and intent data to create personalized moments at scale,” said Jason Hickey, Director of Product Marketing, Adobe Journey Optimizer. “Unlocking sophisticated loyalty data is a natural and exciting step forward to deliver more relevant and rewarding experiences everywhere.” 

The Capillary–Adobe integration is available now to new and existing clients worldwide, building on a proven track record of collaboration between the two companies and reinforcing their shared commitment to innovation in customer loyalty and experience.

About Capillary Technologies

Capillary Technologies is a global leader in AI-powered loyalty and customer engagement solutions. Founded in 2012, the company combines its best-in-class loyalty technology with expert services to design, manage, and optimize loyalty programs that help brands across industries transform and improve consumer experience and engagement. Trusted by 390+ brands across 45+ countries, Capillary manages 100+ loyalty programs and powers experiences for more than 1.2 billion loyalty members worldwide, making it one of the largest loyalty ecosystems globally. With a workforce of over 650 employees worldwide, Capillary is dedicated to delivering value to clients and accelerating innovation in loyalty.