Capillary Technologies Guides
Get the all-access pass to our whitepapers, get insights and industry analysis on Loyalty, analytics, CRM, eCommerce and customer engagement.
Guides
Guide to Scaling E-commerce in the Middle East
Combining insights from Capillary’s association with top retailers in the region and secondary research, we aim to assess the current ecommerce market dynamics to throw light on the opportunities, challenges as well as predict the path the market is likely to traverse in comparison to other developed and emerging markets.
The Ultimate Guide to eCommerce
Before we tackle eCommerce, it’s good to have a fair idea about what commerce is. Simply put, commerce is the the act of buying and selling goods and services, especially on a large scale. Now eCommerce is essentially the same, with the sole difference being that the exchange is done over the internet.
People Counting in Retail & its Impact on Customer Loyalty
Discover how people counting technology optimizes retail performance, improves customer experience, and enhances loyalty through data-driven insights.
In-Store Analytics Solution
No matter what the naysayers say.
Brick and mortar stores have only grown in numbers and sophistication despite the popularity of ecommerce.
Winning Loyalty with Omnichannel CRM
For a business to succeed, it must place the customer at the heart of everything that they do. But interestingly, the customer is a dynamic entity; as times change, so does a customer profile
Top 6 Metrics To Measure Customer Loyalty
Time and again, it has been seen that loyal customers convert friends and family into customers just through word of mouth, and they contribute higher revenues for brands they’re loyal to.
From Transactions to Interactions - The Omnichannel Customer Journey is all about Personalization
With the digital ecosystems in place, businesses and customers are now connected 24×7. Which means that engagement happens at any point, in any manner, and at any time. Linear customer journeys made up of just a few major transactions, are now being replaced with omnichannel customer journeys, which are made up of multiple, ongoing interactions.
When these daily interactions are personalized to match customer preferences, they can translate into positive customer experiences, desired engagement, and loyalty. Personalization is all about understanding the customers’ individual preferences and delivering more relevant products, services, and experiences. This understanding comes from customer data which is accurate and abundant.
While first-party data can provide decisive insights into customer preferences, it is not as intimate as zero-party data that customers can willingly share. And this is why, when we talk about personalization, we talk about the effectiveness of loyalty programs at delivering personalization, for individual customers and across customer segments.
Evolution from Multichannel to Omnichannel CRM
An omnichannel strategy essentially outlines how a business intends to offer a seamless and connected customer experience across multiple channels like app, in-store, website, social media etc.
Ace Your CRM Strategy Test
According to CMO’s 2018 Highlights & Insights Report, today’s customers rate customer service as the most important factor they consider before choosing a brand/product.