Capillary Technologies · Gamification-Led Loyalty
Loyalty programs that
retain, convert,
and grow revenue.
Proving ROI, growing DAU, and driving repeat revenue is
hard enough — without engineering queues stretching to
months. Experience+ breaks that dependency. Design,
launch, and optimize gamification-led loyalty campaigns in
days, not quarters.
Trusted by enterprise loyalty teams at
Retail
QSR
Financial Services
Healthcare
Travel
See It In Action
Watch how Experience+ works
From member profile to live campaign builder to before-and-after performance — see the full platform in 3 minutes.
2m 14s →
4m 38s
Avg. session time
▲ 107% uplift
78,500 →
142K
Monthly active users
▲ 81% uplift
NPS 32 →
NPS 64
Net Promoter Score
▲ 100% uplift
64% →
28%
Bounce rate
▼ 56% reduction
90-day results comparing before and after Experience+ launch · Performance Reports dashboard
The Strategic Case
Gamification is not a feature. It is how programs grow.
For CLOs, every loyalty investment must trace to a business outcome. Experience+ maps gamification directly to the four metrics that move program economics: user growth, engagement depth, conversion, and program monetization.
User Growth
DAU / MAU lift through daily habit mechanics
New member acquisition via referral and social gamification
Faster onboarding activation with milestone-guided first journeys
Engagement
Session time extended through interactive in-app experiences
Brand advocacy built through community leaderboards and social challenges
D7 / D30 retention sustained through streak mechanics and progressive rewards
Conversion
Repeat purchase triggered by post-transaction scratch cards and reward reveals
Average order value lifted through spend-gate milestone challenges
Cart abandonment recovered with spin-to-win coupon incentives at checkout
Program ROI
First-party data enriched through surveys, quizzes, and progressive profiling
Feature discovery and category penetration driven by challenge- based exploration
Program monetization unlocked through sponsored gamification and premium tiers
The Execution Gap
Every loyalty initiative hits the same ten walls.
Loyalty teams design winning programs on whiteboards. Then reality sets in — every initiative hits the same ten questions, and the answer to each one is: ask engineering.
Do we need an app release to launch this campaign — or can we move without the queue?
Does every small change mean raising a ticket and waiting weeks for IT?
Do we need a design agency just to build the UI for a gamified experience?
Do we need deep API integration and dedicated engineering support for each campaign?
Can we A/B test multiple campaign variants before committing to a full rollout?
Are our fraud controls robust enough to prevent reward misuse at program scale?
Do we need a data team to pull audiences and interpret campaign analytics?
Is the cost of building this — in time, budget, and headcount — higher than the campaign itself?
Can a product manager design end-to-end use cases without depending on another team?
Experience+ was built to make every one of these questions irrelevant.
What is Experience+
Launch campaigns in days. Not development cycles.
Experience+ is the gamification and loyalty engagement layer of the Capillary platform — purpose-built so CLOs, loyalty managers, and product teams can design, launch, test, and scale campaigns without a single engineering dependency.
Ready-to-use templates, loyalty-native
Pre-built gamification templates integrated across Capillary's full stack
— loyalty engine, CDP, and campaigns all connected from day one.
Fully on-brand, no agency required
Every experience fully configured to your brand guidelines — colors,
images, copy, CTAs — via a visual CMS your team controls.
Campaigns powered by loyalty data
End-to-end growth campaigns with rich audience segmentation built
from real loyalty, transaction, and behavioral data.
One SDK. Live in 7 days.
Web and App SDK covers notifications, events, games, milestones, and
streaks — across native, React, and Flutter — with minimal memory
footprint.
Gamified Engagement Drivers
Every mechanic your members actually want to engage with
Not cosmetic badges. Behavioral science-backed engagement mechanics that move DAU, deepen session time, and convert passive members into active advocates — all configurable by your team.
Surprise Awards
Spin Wheel, Scratch Cards, Slot Machine, Gift Box, Coin Toss. Instant-gratification mechanics that create daily visit habits and eliminate checkout hesitation.
Delight & Retention
Challenges & Streaks
Transaction-based, spend-based, and event- triggered milestones. Multi-level streaks that reward consistent behavior and re-engage lapsing members before they churn.
Habit Formation
Data Enrichment
Progressive profiling, surveys, quizzes, and referral programs that convert engagement moments into first-party data — the fuel your CDP needs to personalize at scale.
Intelligence
Interactive Games
Word Scrabble, Balloon Pop, Picture Puzzles, Memory Match. Branded mini-games your members share socially — turning your loyalty program into organic acquisition.
Virality
Badges & Milestones
Visible achievement systems that celebrate member progress, signal tier aspirations, and make loyalty status something members want to show off — not just accumulate.
Aspiration
Leaderboards
Category and segment leaderboards that create social competition, drive high-value tier aspirations, and turn your top spenders into visible champions for your program.
Social Competition
Your loyalty data,
finally inside the experience.
Experience+ plugs directly into Capillary's loyalty engine — so every in-app touchpoint is personalized with real member data: tiers, points balance, promotion eligibility, and behavioral context. No batch syncs. No guesses.
Integrated Loyalty Experiences
Member Profile
Live points balance, tier status, personal details, and profile enrichment — visible and actionable inside every campaign.
Tiers & Points
Tier details, benefits, points summary, and full transaction ledger — always current, powering personalized tier-uplift mechanics.
Promotions & Programs
Loyalty promotions, gift and transfer points, voucher issuance, and program enrollment — triggered by game completion events.
AI-Assisted Service
Customer service, retro claims, store locator, and FAQs — embedded in the member experience so your contact center handles less.
No-Code Campaign Builder
Marketing controls
the experience now.
Not IT.
Experience+ hands the entire campaign lifecycle to your loyalty and product teams. From template selection to live OTA updates — no engineering ticket required. Ever.
No-code builder — marketers control the application's real estate, not IT or engineering teams. Design games, set mechanics, configure rewards in minutes.
AI Designer — describe your campaign in plain language. Experience+ generates a custom game experience via AI prompt with zero developer dependency.
OTA updates — push real-time changes to live campaigns with zero app-release disruption. A/B test without waiting for the next sprint.
One SDK for everything — notifications, events, games, milestones, and journeys in one lightweight integration. Native, React, and Flutter all supported.
Built-in fraud controls — probability gates, spend thresholds, and eligibility rules baked directly into campaign mechanics. No separate risk layer required.
Powered by the Capillary Platform
Not a standalone gamification tool.
A platform that already knows your members.
Experience+ is the engagement layer of the Capillary stack. It inherits member profiles, loyalty rules, segment data, and promotion eligibility from day one — so campaigns launch personalized, not generic.
Rules engine, tiers, points, promotions
Customer profiles, segments, behavioral data
Campaigns, push notifications, in-app messages
Analytics, performance, attribution
AI-powered decisions and recommendations
Extensive global rewards catalog network
Measurable Outcomes
Outcomes that move program economics.
These are program-level outcomes from brands running gamification-led loyalty through the Capillary platform — not vanity metrics.
+107 %
Session time uplift
Average session time grew from 2m 14s to 4m 38s in 90 days — members spending nearly twice as long inside the experience.
+81 %
Monthly active user growth
MAU scaled from 78,500 to 142,000 — a clear inflection point visible in the DAU growth curve immediately post-launch.
+136 %
Customer lifetime value
Deeper engagement and repeat purchase mechanics compounded into LTV gains that moved program economics measurably.
+89 %
Repeat purchase rate
Post-transaction gamification — scratch cards, milestone nudges — closed the gap between first purchase and loyal habit.
Ready to see these numbers against your program data?
Our loyalty consultants will benchmark your current program and show you where Experience+ closes the gap.
Build the loyalty experience your customers deserve —on your timeline, in your hands.
Talk to our team. We'll show Experience+ running on a real loyalty program — yours, if you prefer.