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Capillary Named
A Leader in The
Forrester Wave™
Loyalty Technology
Solutions,
Q1 2023 Report

Capillary Named
A Leader in The
Forrester Wave™
Loyalty Technology
Solutions,
Q1 2023 Report

The only vendor to be recognized in all 3 of the following MarTech Forrester Wave™ Reports

Asset 137@1

Capillary named a Strong Performer in Forrester’s CCMH Wave

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Asset 135@1

Proud to be a Leader in Forrester’s “Channel Incentive Management” report

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Group-7293

Capillary, a Leader in Forrester’s Loyalty Wave Solutions Report

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REPORT HIGHLIGHTS

Capillary Named as a Leader in Forrester Wave™

Capillary’s Loyalty+ has been named a Leader in The Forrester Wave™: Loyalty Technology Solutions, Q1 2023 Report authored by Mary Pilecki and Cole Walsh. Capillary has received 5/5 in 13 criteria of the total 28 evaluated in this report, including:

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Member preference management
Capabilities that the solution offers to collect, manage, and utilize consumer preferences along with the depth of capabilities for members.
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Rewards and benefits management
What kinds of financial rewards and benefits does the solution support? And capabilities around providing experiential rewards.
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Promotions, and offer management
Capabilities to define and manage promotions and offers, personalization of offers, and the number of channels supported.
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Actionable Insights
How does the solution generate and provide actionable insights to the practitioner? Additionally, AI/ML support and more.
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Global and local support
How is the platform in terms of providing customer support across geographies and locations.
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Partner Ecosystem
How broad and deep is the vendor's technology partner ecosystem for loyalty deployments?

SCORECARD

Key criteria where Capillary scores maximum

      Forrester Categories Capillary Technologies
Program Optimization 5
Global and local support 5
Partner Ecosystem 5
Commercial Model 5

PLATFORM PROFILE

What the report says about Capillary

Capillary Technologies excels with robust tech capabilities and AI-powered nudges. Capillary Technologies offers a commerce solution, a customer data platform (CDP), and a loyalty platform, and expanded its loyalty reach by acquiring Persuade — a customer experience (CX) technology company — in 2021. Since then, Capillary has enhanced capabilities in its Loyalty+ offering for global clients in APAC, EMEA, and NA. It has a robust partner ecosystem that includes tech providers, reward partners, and service providers as well as a commercial model designed so that clients can buy only the functionality they need.

Evaluation Criteria

Criteria where Capillary received a top score of 5

  • Member profiles
  • Member preference management
  • Program definition and structure
  • Rewards and benefits management
  • Referral program management
  • Promotions and offer management
  • Content management
  • Actionable Insights
  • Member experience optimization
  • Member engagement measurement
  • Global and local support
  • Partner ecosystem
  • Commercial model

The Forrester Wave™: Loyalty Solutions, Q1 2023 Report

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