Capillary acquires US-based Brierley+Partners Read more >
Capillary named a Leader in The Forrester Wave™: Loyalty Technology Solutions, Q1 2023 Report Read more >
Learn how online and offline channels are coming together for Indian Consumers and what businesses have to look forward.
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Know the trends in spends, categories, behaviour and other key drivers of omnichannel growth among Indian consumers
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The Right Customer Loyalty Program For
You Crafting a loyalty program that works for your brand can be tricky, but it is crucial. An effective loyalty program creates an emotional attachment to your brand, and makes customers feel valued. It will increase engagement, and help you understand who your most valuable customers are; but the first and most important step for increasing customer loyalty is to measure your current standing.