Capillary: Recognized as a Leader in Everest Group’s PEAK Matrix® 2025 Read more >
Capillary Named a Leader in The Forrester Wave™ Loyalty Platforms, Q4 2025 Report. Read more >
Lars has had a long and varied background in Loyalty over the past 20 years, working in several roles across multiple verticals, including launching new programs for clients in the travel and retail industries across the Americas. His love for the travel industry dates back to his first "real" job as a tour guide in Europe.