Capillary: Recognized as a Leader in Everest Group’s PEAK Matrix® 2025 Read more >
The Balanced Loyalty Quotient Report 2026 is coming soon — our largest and most in-depth loyalty report yet. Show Interest >
Lars has had a long and varied background in Loyalty over the past 20 years, working in several roles across multiple verticals, including launching new programs for clients in the travel and retail industries across the Americas. His love for the travel industry dates back to his first "real" job as a tour guide in Europe.