Capillary strengthens its leadership presence across the Middle East, Africa & India by appointing Sumit Kumar as the President

Capillary Technologies, a global leader in loyalty technology solutions, is pleased to announce the appointment of Sumit Kumar as President of the Middle East, Africa & India. With this appointment, Capillary strengthens its leadership team and reinforces its commitment to deepening client relationships and driving growth in one of its most strategic markets.

Based in Dubai, Sumit will lead Capillary’s sales organization across the Middle East, Africa, and India, driving enterprise adoption of its award-winning loyalty platform and expanding client partnerships across key markets. He brings over 28 years of experience in enterprise sales and customer success, having held leadership roles at Marks & Spencer, Bata, Landmark Group, Al-Futtaim, and The Clermont Group. Throughout his career, he has consistently delivered strong revenue growth and built enduring partnerships across diverse industries.

Sumit has also served as a Director and Board Member at Hoan My Medical Corporation, Vietnam’s largest private healthcare group.

In his new role, Sumit will be responsible for leading Capillary’s sales strategy, expanding its client base, and strengthening the company’s market presence. His proven track record of delivering results in highly competitive environments positions him well to accelerate Capillary’s growth in the region.

“The Middle East, Africa & India continues to be a strategic region for us, and Sumit’s appointment reflects our commitment to furthering our strong momentum here,” said Anant Choubey, Co-founder and COO of Capillary. “His leadership and deep understanding of enterprise sales and the MEA & India market will play a crucial role in unlocking new opportunities for Capillary and helping our clients achieve transformative loyalty outcomes.”

Speaking about his new role, Sumit Kumar said:

“I am excited to take on this opportunity at such a pivotal time for Capillary in the Middle East, Africa & India region. As market dynamics evolve, there is a growing need for brands to rethink how they engage and retain customers. I look forward to working with our exceptional team to deliver unparalleled value to our clients and establish Capillary as the partner of choice for loyalty transformation.”

Capillary congratulates Sumit on his appointment and looks forward to his leadership in accelerating growth across the Middle East, Africa & India.