Get the best loyalty & customer engagement platform out there!
- Design industry shaping loyalty programs
- Integrate easily and go live quicker
- Deliver hyper-personalized consumer experiences
CPG Loyalty Solutions
Capillary Technologies CPG Industries
A CPG-focused channel engagement & incentivization solution to secure D2C relationships, retailers, distributors and channels.
A loyalty solution to improve repeat sales and build strong relationships with distributing partners and customers.
The building blocks of channel & consumer engagement
Digital and enhanced engagement methods for an evolved and new world
Data capture, integrated engagement
Enables brands to capture secondary & tertiary data, drive valuable business insights, set sales targets, and drive personalized channel engagement across traditional, new, and emerging channels.
AI & ML based predictive recommendations and nudges
Leverage the power of AI & ML to automate product recommendations and influence ordering/purchase behaviour across the value chain while building lasting relationships. NUDGE channels to order across categories while influencing consumers to purchase relevant categories.
Incentivization of consumption behaviour
Enables brands to Identify and influence consumption patterns through targeted and personalized incentives – spanning schemes, cashback, incentives, SPIFFS, trade promotions, and curated rewards
Engagement of Channels and consumers through commerce
Optimize overheads and sell directly to channels and consumers through commerce platforms, with integrated order management, delivery and payment solutions.
- The CPG suite of solutions is an instantaneous response to address key pain points that CPG manufacturers/brands experience throughout their brand-building process. Post product launch and marketing, the most significant pain point faced by CPG brands is the lack of clarity around market penetration, reach and consumer reception of the product.
- Consumers & Channels interact directly with retailers and distributors and not with the CPG brands. Our suite of solutions aims to address key issues that are pressing and require immediate answers.
CHALLENGES
CPG solutions tackle the challenges faced by CPG brands today.
FEATURES
Capillary Technologies
CPG Suite of Solutions
Bridging the gaps. Connecting with the channels and consumers through out the lifecycle.
Data capture and newer digital capabilities
End-to-end data capture across channels. To build newer digital capabilities and adapt to changing consumer behaviour trends and patterns.
A direct ordering system optimizes performance & overheads
Enable direct ordering through new channel focussed ecommerce solutions.
Enable new connections and newer channels
Powering new digital & AI/ML driven strategies to engage retailers, distributors and consumers. Creating, identifying and engaging with influencers.
Incentivize Consumption
Enhance relationships and revenue through incentivization of channel & consumer consumptions patterns – for both products & information.
Drive enhanced adoption
Leverage loyatly & incentives to drive adoption of digital channels and predictable revenue growth (sales target achievement)
Choice of rewards
Present audiences with multiple rewards redemption choices through curated catalogs, bank/ wallet transfers and more.
KEY CLIENTS
Brands that work on CPG Solutions
RESOURCES
CPG Related Resources
CPG
Reprogramming CPG for Experiential and DTC Marketing
With more than one-third of consumers continuing to switch brands/retailers based on personal value and interests, the CPG industry has come a long way. This is quite a radical shift from the consumer trends
Blogs
Experiential Loyalty Enhances Customer Advocacy
It’s unlikely for a day to go by in a person’s life when they haven’t interacted with a Consumer Packaged Goods (CPG) brand. In a lot of ways, they have become an indispensable and omnipresent aspect of our lives
CPG
CPG Trends: Top 5 Innovations Shaping the Industry for 2025
When the world’s leading biscuit brand (Parle Products) increased the price of its crowd favorite- Parle G by 6-7% in 2021,marketers sensed seismic shifts burgeoning in the CPG industry.