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Loyalty TV features
interviews with loyalty
professionals from the
world's leading brands,
and is produced by
Let's Talk Loyalty.
15 May, 2025
Today we are chatting with Don Smith – well known to many of you for his role as the Chief Consulting Officer of Brierley which is now a Capillary Services Company.
Don shares his expertise around optimising some of the common KPI’s for loyalty professionals, the importance of the “mental mantle” of loyalty, as well as some of the big nuggets he learned from the recent Capillary Captivate Conference in Mumbai.
As one of the loyalty industry’s most respected brands, I’m thrilled to bring you some of Brierley’s unique frameworks and perspectives that can help us all build better programs.We also discuss Capillary’s most recent news as they acquire Kognitiv Corporation, to enhance both their client portfolio and their position in the US market.
Loyalty Insights from Global Industry Leaders
Loyalty TV features
interviews with loyalty
professionals from the
world's leading brands,
and is produced by
Let's Talk Loyalty.
Learn more about Capillary's
Managed SaaS Loyalty Platform
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