Loyalty TV features
interviews with loyalty
professionals from the
world's leading brands,
and is produced by
Let's Talk Loyalty.

25 Nov, 2025

Global Loyalty at Shell: Insights, Strategy & Impact

In this episode of Let’s Talk Loyalty and Loyalty TV, Alexander Kolyakin and Kanan Nabar from Shell share how they build and run a loyalty program across 25 markets worldwide. They discuss program design, regional and cultural adaptations, measurement, technology choices, lessons learned, and delivering seamless, rewarding customer experiences that drive engagement and business value.

Hosted by Carly Neubauer

Loyalty Insights from Global Industry Leaders

Leading Telco Loyalty: TELUS Rewards is Redefining Customer Value...

PetSmart Treats Rewards: Behavior, Belonging & Benefits...

Dell's Global Strategy Lead Shares Insights on the Evolution of Loyalty...

DLF Mall Rewards: Blending Human and Digital to Delight Customers...

Global Loyalty at Shell: Insights, Strategy & Impact...

Loyalty KPI's with Brierley PLUS Capillary's Latest Acquisition Announced...

Earning Loyalty at New Heights: WestJet’s Upgraded Rewards Program...

IndiGo: Launching a loyalty programme at scale in the world’s 5th largest economy...

The World's LARGEST Loyalty Programs?...

The Three ‘F’s of Loyalty at Air New Zealand...

Customer Advocacy and Emotional Loyalty Driven by Value-Based Alignment...

Mothercare, Adidas & Liverpool FC - Capturing Brand Loyalty in Indonesia...

Managing 5 Loyalty Programmes into a New Era of Hyper Personalisation in India: Arvind Fashions Ltd...

NASCAR Nurtures Auto-Racing Excitement with Fans at Home or at the Track...

Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution...

A Future Look at Loyalty Technologies with Tim Murphy...

A disruptive mindset creates 60% market share and 92% loyalty member penetration for retail banking in South Africa – Capitec Live Better Rewards...

Let's Talk Loyalty and Loyalty TV in 2025 - NEWS and Updates...

Loyalty as an Inspiring and Energising Lever for Digital Transformation in MOL Group...

MyAutogrill - A Leading Loyalty Programme for Travellers in Italy...

Adore Society Shares Personalisation, AI and AB Testing Strategies for Loyalty Success...

Accor Plus - The Subscription Loyalty Proposition Leading the Global Hotel Industry...

Ahold USA Shares Loyalty Insights (Largest Grocery Retail Group on the East Coast)...

India's Largest Footwear Retailer Metro Brands Shares Loyalty Approach and Insights...

Bilt Rewards Continues Dramatic Growth Amidst $3.25 Billion Valuation...

Trust and Taylor Swift - Loyalty Insights from London Business School's Alex Brown...

Lego Nurtures Lifelong Loyalty through Membership And Community...

Bakers Delight - Winner of Best Loyalty Program Launch (Asia Pacific Loyalty Awards)...

Loyalty TV Celebrating 5 Years with Capillary Technologies...

Payback (Germany) Shares Its Latest World-Class Successes...

Global Hotel Loyalty Insights with GHA Discovery...

Pizza Hut Shares Insights as It Grows Customer Loyalty Globally from Dubai...

Loyalty TV features
interviews with loyalty
professionals from the
world's leading brands,
and is produced by
Let's Talk Loyalty.

Learn more about Capillary's
Managed SaaS Loyalty Platform