Capillary Named a Leader in The Forrester Wave™ Loyalty Platforms, Q4 2025 Report.    Read more >

Capillary: Recognized as a Leader in Everest Group’s PEAK Matrix® 2025    Read more >

The Balanced Loyalty Quotient Report 2026 is now live — our largest and most in-depth loyalty report yet.     Download Report >

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Loyalty Programs in South Africa: Top Trends for 2026

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Loyalty Programs in South Africa: Top Trends for 2026

By Bharat Menon

The new rules of customer loyalty in the Philippines: why cultural intelligence matters more than ever

By Summaya

The Gamification Playbook: a guide to turning loyalty programs into habits customers love, by Capillary Technologies

The Gamification Playbook: Turning Loyalty Programs Into Habits Customers Love

By Bharat Menon

The Tendero Knows Your Name: Building Loyalty for 20 Million Customers

Highlights from LOMA & Capillary’s Masterclass: why the corner tiendita is the best loyalty program in Mexico, and how brands can deliver that same recognition to millions of customers.

By Ishan Bhardwaj

What makes shoppers choose one retailer over another? 5 lessons for growth

From repeat purchases to genuine brand preference, new research reveals what retail leaders should rethink about customer loyalty and the opportunities they may be overlooking.

By Summaya

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Customer Data Analytics: How to Go From a Customer Question to a Live Campaign

By Capillary Marcom

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