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The loyalty industry continues to improve rapidly, with 2026 promising breakthrough innovations in customer engagement, AI-powered personalization, and omnichannel loyalty strategies.
Whether you’re a loyalty manager, marketing strategist, or technology vendor, attending the right conference can provide invaluable insights, competitive benchmarking, and essential industry connections to drive your organization forward.
Here is our curated list of the top global loyalty conferences and other relevant events happening in 2026, featuring our top pick for the must-attend loyalty event of 2026.
Captivate stands out as the premier global summit for loyalty leaders seeking to master the intersection of digital innovation and customer engagement. Hosted by Capillary Technologies, this two-day conference in UAE from 8th to 9th of April, 2026 brings together C-level executives, loyalty strategists, and industry pioneers to explore how AI, advanced personalization, and omnichannel strategies are revolutionizing loyalty management.
With visionary keynotes from global thought leaders, immersive case studies from Fortune 500 brands, hands-on workshops on emerging technologies, and unmatched networking opportunities with the world’s most influential loyalty professionals, Captivate provides the strategic insights and connections needed to transform your loyalty program and drive competitive advantage in 2026.
Event |
Location |
Dates |
|---|---|---|
| Loyalty & Retail Media Summit | Berlin | 10-11 February 2026 |
| eTail West | Palm Springs | 23-26 February 2026 |
| TBH Loyalty™ London 2026 | London | 24 February 2026 |
| Asia Pacific Loyalty Awards | Melbourne | 19 March 2026 |
| DACH Loyalty Days | Frankfurt | 24-25 March 2026 |
| Shoptalk Vegas | Las Vegas | 24-26 March 2026 |
| Aviation Festival Asia | Singapore | 25-26 March 2026 |
| Captivate | Abu Dhabi | 8-9 April 2026 |
| TBH Loyalty™ Toronto 2026 | Toronto | 21 April 2026 |
| Advanced Customer Loyalty & Retention 2026 | London | 23 April 2026 |
| Loyalty & Engagement Awards | Hong Kong | April 2026 |
| Loyalty Expo | Orlando | 12-14 May 2026 |
| CMRC 2026 | Frisco | 1-3 June 2026 |
| Aviation Festival Americas | Miami | 3-4 June 2026 |
| Loyalty Summit | London | 3-4 June 2026 |
| Shoptalk Europe | Barcelona | 9-11 June 2026 |
| eTail East | Boston | 10-12 August 2026 |
| Loyalty & Awards Conference | Toronto | 5-7 October 2026 |
| TBH Loyalty™ Amsterdam 2026 | Amsterdam | 6-7 October 2026 |
| World Aviation Festival | Lisbon | 13-15 October 2026 |
Without further ado, here are the best loyalty events happening in 2026:
Dates: 10-11 February 2026
Location: Berlin, Germany
The Loyalty & Retail Media Summit Berlin 2026 unites retail innovators and loyalty professionals to explore how loyalty strategies intersect with retail media to deliver measurable engagement and revenue growth.
Featuring case studies and thought leadership on data-driven personalization, customer journey optimization, and loyalty-first media monetization frameworks, the summit provides actionable insights for marketers and strategists looking to integrate loyalty with commercial media ecosystems.
Dates: 23-26 February 2026
Location: Palm Springs, CA, USA
eTail West is a four-day eCommerce and retail innovation conference that brings together 2,500+ senior retail executives to explore cutting-edge digital commerce strategies, omnichannel growth, and retail technology innovation.
The event features keynote speeches, interactive problem-solving roundtables, hands-on workshops, and unparalleled networking opportunities designed for operator-level learning and practical application.
Dates: 24 February 2026
Location: London, UK
Loyalty’s friendliest meet-up just got friendlier. Join us for a full day at the iconic Glaziers Hall, overlooking London Bridge, where loyalty leaders and practitioners gather to share ideas, spark debates and shape what’s next. Expect brand keynotes, breakout sessions, live loyalty experiments, challenges and plenty of networking.
Dates: 19 March 2026
Location: Melbourne, Australia
Dress Code: Black tie
The Asia Pacific Loyalty Awards celebrate excellence, innovation, and best practices in the loyalty industry across the Asia Pacific region.
The event features a rigorous judging process by independent industry experts and culminates in a spectacular gala evening at Sofitel Melbourne, recognizing standout organizations and individuals contributing to the thriving loyalty industry.
Dates: 24-25 March 2026
Location: Frankfurt, Germany
DACH Loyalty Days brings together loyalty and CRM leaders from Germany, Austria, and Switzerland for two days of strategic discussions and real-world case studies on customer retention, loyalty program innovation, and data-driven engagement.
The event connects regional practitioners with expert speakers and peers to share best practices, network with industry decision-makers, and explore the latest approaches to building stronger customer relationships in the DACH market.
Dates: 24-26 March 2026
Location: Las Vegas, NV, USA
Shoptalk Vegas 2026 is a premier retail transformation event bringing together 10,000+ retail leaders, 200+ speakers, and industry innovators at Mandalay Bay in Las Vegas.
The event features keynotes from top brands, panel discussions on AI, omnichannel strategies, and supply chain innovation, plus hands-on workshops and networking opportunities focused on the future of retail.
Dates: 25-26 March 2026
Location: Singapore
Aviation Festival Asia is the region’s leading aviation technology conference bringing together 2,500+ attendees and 150 speakers over two days at Suntec Singapore.
The event focuses on software, services, sustainability, marketing, and distribution strategies for airlines and airports, creating partnerships and exploring tech innovation across the Asia-Pacific region.
Dates: 8-9 April 2026
Location: Abu Dhabi
Captivate is Capillary Technologies’ premier global summit exploring how digital innovation and AI are reshaping loyalty management and customer engagement.
The event brings together global loyalty leaders for visionary keynotes, real-world case studies, hands-on workshops, and unparalleled networking with C-level executives and industry thought leaders.
With fresh perspectives, and a glimpse into the future of engagement, Captivate is THE place to experience how AI is transforming loyalty. Make sure you don’t miss Captivate 2026!
Dates: 21 April 2026
Location: Toronto, Canada
Loyalty’s Smartest Conversation, Now in North America Europe loves it, and now it’s Canada’s turn. One of the loyalty world’s most talked-about events is finally landing in Toronto.
Often called “loyalty’s friendliest meet-up,” this is not your typical conference. Think fewer suits, more real talk. No boring panels or sales pitches. Just smart, honest conversations with people who have been in the trenches. If you geek out over loyalty, enjoy swapping war stories, and want to hear what is actually working for brands today, you will feel right at home.
Dates: 23 April 2026
Location: London, UK
This one-day conference offers fresh approaches to retaining customers, increasing repeat purchases, and enhancing loyalty using AI, automation, and advanced data analytics.
The event features 26 loyalty leaders sharing insights and case studies across 13 industries, plus interactive panel discussions and speed networking with experts from retail, travel, consumer goods, and hospitality.
Dates: April 2026
Location: Hong Kong
[The exact date is yet to be shared]
The Loyalty and Engagement Awards is an awards ceremony and gala dinner recognizing excellence in customer-centric marketing campaigns and loyalty strategies in Hong Kong.
Now in its sixth year, the event celebrates creativity, vision, and transformative strategies that strengthen customer relationships, judged by a panel of independent senior marketers and loyalty veterans.
Dates: 12-14 May 2026
Location: Orlando, FL, USA
Loyalty Expo 2026 brings hundreds of loyalty professionals and brand marketers to Orlando, Florida, featuring sessions on best practices, case studies, and actionable loyalty strategies.
The event includes the prestigious Loyalty360 Awards (the most respected awards in the loyalty industry), an exhibit hall showcasing cutting-edge loyalty technologies, and extensive networking opportunities.
Dates: 1-3 June 2026
Location: Frisco, TX, USA
The 32nd Annual Customer Relationship Management Conference (CMRC) takes place at the Omni PGA Resort & Spa in Frisco, Texas, bringing together 700+ retail leaders from Fortune 500 brands.
The event focuses on future trends in customer loyalty, retention, and personalization, with keynotes on human connection, sustainability, and omnichannel customer experiences.
Dates: 3-4 June 2026
Location: Miami, FL, USA
Aviation Festival Americas unites 1,500+ airline and airport executives across the USA, Canada, and Latin America over two days at Miami Beach Convention Center.
The event features 200+ influential speakers across six conference tracks, live demonstrations, and extensive networking focused on new strategies, technologies, and partnerships driving aviation industry growth.
Dates: 3-4 June 2026
Location: London, UK
Loyalty Summit in London brings together senior travel loyalty professionals for two days of strategic exploration featuring keynotes, panel discussions, fireside chats, and networking opportunities.
The event focuses on emerging technologies, next-generation customer experiences, and innovative loyalty strategies within a premium, executive-focused environment.
Dates: 9-11 June 2026
Location: Barcelona, Spain
Shoptalk Europe is a three-day retail innovation event at Fira Barcelona Gran Via attracting 3,500+ decision-makers from leading retailers, brands, and tech companies worldwide.
The event features over 160 industry speakers, Europe’s largest retail meetings program with 20,000+ matchmade meetings, and a focus on digital transformation and omnichannel retail strategies.
Dates: 10-12 August 2026
Location: Boston, MA, USA
eTail East 2026 brings together 1,200+ East Coast retail leaders and digital transformation specialists at the Sheraton Boston Hotel for a strategic checkpoint mid-year.
The event features keynotes, panel discussions, problem-solving roundtables, and hands-on clinics focused on leveraging data, AI, and technology to drive growth and optimize omnichannel retail strategies.
Dates: 5-7 October 2026
Location: Toronto, Canada
Loyalty & Awards is a two-and-a-half-day travel loyalty conference hosted by Global Flight where airlines, hotels, suppliers, and industry professionals convene to exchange information on new trends and innovations.
The event features expert keynotes, workshops, social activities, and the prestigious Golden Loyalty Awards gala dinner recognizing excellence in travel loyalty programs.
Dates: 6-7 October 2026
Location: Amsterdam, Netherlands
TBH Loyalty™ Amsterdam is Europe’s go-to gathering for loyalty, CRM, and customer engagement professionals — a one-day event where real conversations replace polished pitches. Brought to you by Europe’s Loyalty Association (The ELA™), TBH Loyalty™ Amsterdam brings together brand-side practitioners, solution providers, and industry thinkers for a packed day of keynotes, panel debates, live labs, and curated networking. Expect honest case studies, forward-looking ideas, and the kind of peer-to-peer exchange you won’t find in a webinar — all set in one of Europe’s most vibrant cities.
Dates: 13-15 October 2026
Location: Lisbon, Portugal
World Aviation Festival is the premier global aviation technology conference and exhibition at FIL Lisbon, bringing together 4,500+ attendees and 600 speakers over three days.
The flagship event unites airlines, airports, and technology leaders from around the world to discuss collaboration, innovation, and strategies shaping the future of global aviation.
With so many major loyalty conferences and loyalty events happening globally in 2026, there’s no shortage of opportunities to learn, network, and discover the latest trends shaping the future of customer loyalty. From intimate executive summits to large-scale industry expos, these events offer the platforms needed to elevate your loyalty strategy and stay ahead of the competition.
Ready to transform your loyalty program?
Talk to Capillary Technologies’ Loyalty Experts to discuss how you can leverage these industry insights and cutting-edge loyalty solutions to maximize customer lifetime value and drive sustainable business growth.
