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The loyalty industry is moving fast, and 2026 has brought real advances in customer engagement, AI-powered personalization, and omnichannel loyalty strategies.
Whether you’re a loyalty manager, marketing strategist, or technology vendor, attending the right conference can provide invaluable insights, competitive benchmarking, and essential industry connections to drive your organization forward.
Here is our curated list of the top global loyalty conferences and other relevant events in 2026, including a recap of Captivate 2026, Capillary Technologies’ flagship loyalty conference.
Captivate 2026, the third edition of Capillary Technologies’ flagship annual conference, brought loyalty, CX, and marketing leaders to the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee, on September 29–30, 2026. The theme was “Catalyzing Growth.” The event drew 90+ customer and partner leaders from 51 brands, with 30+ speakers across keynotes, customer showcases, and five panel discussions.
Capillary Technologies used the event for three launches: Experience+ for gamified loyalty experiences, Empower+ for healthcare, and the Balanced Loyalty Quotient Report 2026. It also gave a preview of agentic workflows in aiRA by Capillary. Brands including Hertz, NASCAR, ADAC, RaceTrac, Adobe, Bilt, and Blain’s Farm & Fleet shared what is actually working in loyalty and AI today.
The table below lists every event in this guide in date order, with its city and dates. Select an event name to jump to its full listing.
Dates verified against official event sites as of October 2026.
Event |
Location |
Dates |
|---|---|---|
| Loyalty & Retail Media Summit | Berlin | 10-11 February 2026 |
| eTail Palm Springs (eTail West) | Palm Springs | 23-26 February 2026 |
| TBH Loyalty™ London 2026 | London | 24 February 2026 |
| Asia Pacific Loyalty Awards | Melbourne | 19 March 2026 |
| DACH Loyalty Days | Frankfurt | 24-25 March 2026 |
| Shoptalk Spring | Las Vegas | 24-26 March 2026 |
| Aviation Festival Asia | Singapore | 25-26 March 2026 |
| TBH Loyalty™ Toronto 2026 | Toronto | 21 April 2026 |
| Advanced Customer Loyalty & Retention 2026 | London | 23 April 2026 |
| Loyalty & Engagement Awards | Hong Kong | 30 April 2026 |
| Loyalty Expo | Orlando | 12-14 May 2026 |
| CRMC 2026 | Frisco | 1-3 June 2026 |
| Aviation Festival Americas | Miami | 3-4 June 2026 |
| Loyalty Summit Europe | London | 3-4 June 2026 |
| Shoptalk Europe | Barcelona | 9-11 June 2026 |
| eTail Boston (eTail East) | Boston | 10-12 August 2026 |
| Captivate | Nashville | 29-30 September 2026 |
| TBH Loyalty™ Amsterdam 2026 | Amsterdam | 6-7 October 2026 |
| World Aviation Festival | Lisbon | 13-15 October 2026 |
| Loyalty Summit Hong Kong | Hong Kong | 4-5 November 2026 |
| TBH Loyalty™ Chicago 2026 | Chicago | 10 November 2026 |
| Loyalty & Awards Conference | Vancouver | 16-18 November 2026 |
| Loyalty360 CX Fest | Charlotte | 16-18 November 2026 |
| Points & Loyalty Summit | Sydney | 25-26 November 2026 |
Without further ado, here are the top loyalty events of 2026, in date order:
Dates: 10-11 February 2026
Location: Berlin, Germany
Organizer: FT Events
The Loyalty & Retail Media Summit Berlin 2026 unites retail innovators and loyalty professionals to explore how loyalty strategies intersect with retail media to deliver measurable engagement and revenue growth.
Featuring case studies and thought leadership on data-driven personalization, customer journey optimization, and loyalty-first media monetization frameworks, the summit provides actionable insights for marketers and strategists looking to integrate loyalty with commercial media ecosystems.
Dates: 23-26 February 2026
Location: Palm Springs, CA, USA
Organizer: WBR (Worldwide Business Research)
eTail Palm Springs is a four-day eCommerce and retail innovation conference, with around 2,500 expected registrations, where senior retail executives explore cutting-edge digital commerce strategies, omnichannel growth, and retail technology innovation.
The event features keynote speeches, interactive problem-solving roundtables, hands-on workshops, and unparalleled networking opportunities designed for operator-level learning and practical application.
Dates: 24 February 2026
Location: London, UK
Organizer: Europe’s Loyalty Association (The ELA)
TBH Loyalty™ London is a one-day meet-up for loyalty leaders and practitioners at Glaziers Hall, overlooking London Bridge. TBH stands for The BIG Handshake, and the event bills itself as loyalty’s friendliest meet-up.
The program mixes brand keynotes, breakout sessions, live loyalty experiments, and challenges, with plenty of time for networking and debate on where loyalty is heading next.
Dates: 19 March 2026
Location: Melbourne, Australia
Organizer: Australian Loyalty Association
Dress Code: Black tie
The Asia Pacific Loyalty Awards celebrate excellence, innovation, and best practices in the loyalty industry across the Asia Pacific region.
The event features a rigorous judging process by independent industry experts and culminates in a spectacular gala evening at Sofitel Melbourne, recognizing standout organizations and individuals contributing to the thriving loyalty industry.
Dates: 24-25 March 2026
Location: Frankfurt, Germany
Organizer: The Bonus Awards
DACH Loyalty Days brings together loyalty and CRM leaders from Germany, Austria, and Switzerland for two days of strategic discussions and real-world case studies on customer retention, loyalty program innovation, and data-driven engagement.
The event connects regional practitioners with expert speakers and peers to share best practices, network with industry decision-makers, and explore the latest approaches to building stronger customer relationships in the DACH market.
Dates: 24-26 March 2026
Location: Las Vegas, NV, USA
Organizer: Shoptalk
Shoptalk Spring 2026 is a premier retail transformation event bringing together 10,000+ retail leaders, 180+ speakers, and industry innovators at Mandalay Bay in Las Vegas.
The event features keynotes from top brands, panel discussions on AI, omnichannel strategies, and supply chain innovation, plus hands-on workshops and networking opportunities focused on the future of retail.
Dates: 25-26 March 2026
Location: Singapore
Organizer: Terrapinn
Aviation Festival Asia is the region’s leading aviation technology conference bringing together 2,500+ attendees and 150 speakers over two days at Suntec Singapore.
The event focuses on software, services, sustainability, marketing, and distribution strategies for airlines and airports, creating partnerships and exploring tech innovation across the Asia-Pacific region.
Dates: 21 April 2026
Location: Toronto, Canada
Organizer: Europe’s Loyalty Association (The ELA)
TBH Loyalty™ Toronto 2026 marks the first North American edition of the TBH Loyalty™ series, held at the Sheraton Centre Toronto.
Like the European editions, it favors candid, practitioner-led conversations over formal panels and sales pitches, giving loyalty professionals a place to compare notes on what is actually working for brands today.
Dates: 23 April 2026
Location: London, UK
Organizer: Global Insight Conferences
This one-day conference offers fresh approaches to retaining customers, increasing repeat purchases, and enhancing loyalty using AI, automation, and advanced data analytics.
The event features 24+ speakers sharing insights and case studies, plus interactive panel discussions and speed networking with experts from retail, travel, consumer goods, and hospitality.
Dates: 30 April 2026
Location: Hong Kong
Organizer: MARKETING-INTERACTIVE
The Loyalty and Engagement Awards is an awards ceremony and gala dinner, held at the Kowloon Shangri-La, recognizing excellence in customer-centric marketing campaigns and loyalty strategies in Hong Kong.
Now in its seventh year, the event celebrates creativity, vision, and transformative strategies that strengthen customer relationships, judged by a panel of independent senior marketers and loyalty veterans.
Dates: 12-14 May 2026
Location: Orlando, FL, USA
Organizer: Loyalty360
Loyalty Expo 2026 brings hundreds of loyalty professionals and brand marketers to Orlando, Florida, featuring sessions on best practices, case studies, and actionable loyalty strategies.
The event includes the Loyalty360 Awards, which Loyalty360 calls the most coveted awards in customer loyalty, along with an exhibit hall showcasing cutting-edge loyalty technologies and extensive networking opportunities.
Dates: 1-3 June 2026
Location: Frisco, TX, USA
Organizer: CRMC
The 32nd Annual Customer Relationship Management Conference (CRMC) takes place at the Omni PGA Frisco Resort & Spa in Frisco, Texas, bringing together about 800 attendees from 200+ retail brands.
The event focuses on future trends in customer loyalty, retention, and personalization, with keynotes on human connection, sustainability, and omnichannel customer experiences.
Dates: 3-4 June 2026
Location: Miami, FL, USA
Organizer: Terrapinn
Aviation Festival Americas unites 1,500+ airline and airport executives across the USA, Canada, and Latin America over two days at Miami Beach Convention Center.
The event features 200+ influential speakers across six conference tracks, live demonstrations, and extensive networking focused on new strategies, technologies, and partnerships driving aviation industry growth.
Dates: 3-4 June 2026
Location: London, UK
Organizer: FT Events
Loyalty Summit Europe, run by FT Events, brings together senior travel loyalty professionals in London for two days of strategic exploration featuring keynotes, panel discussions, fireside chats, and networking opportunities.
The event focuses on emerging technologies, next-generation customer experiences, and innovative loyalty strategies within a premium, executive-focused environment.
Dates: 9-11 June 2026
Location: Barcelona, Spain
Organizer: Shoptalk
Shoptalk Europe is a three-day retail innovation event at Fira Barcelona Gran Via attracting 4,500+ decision-makers from leading retailers, brands, and tech companies worldwide.
The event features 180+ industry speakers, Europe’s largest retail meetings program with 25,000+ matchmade meetings, and a focus on digital transformation and omnichannel retail strategies.
Dates: 10-12 August 2026
Location: Boston, MA, USA
Organizer: WBR (Worldwide Business Research)
eTail Boston 2026 brings together East Coast retail leaders and digital transformation specialists at the Sheraton Boston Hotel for a strategic checkpoint mid-year.
The event features keynotes, panel discussions, problem-solving roundtables, and hands-on clinics focused on leveraging data, AI, and technology to drive growth and optimize omnichannel retail strategies.
Dates: 29-30 September 2026
Location: Nashville, TN, USA
Organizer: Capillary Technologies
Captivate is Capillary Technologies’ annual flagship conference for loyalty, CX, and marketing leaders. Day 1 opened with a hands-on workshop for aiRA by Capillary, a kick-off from CEO Aneesh Reddy, and a keynote from Cooper Manning. It continued with a panel on loyalty-enabled growth featuring RaceTrac, Adobe, and OSJL, and a conversation with Bilt on the new loyalty economy.
Day 2 led with the launch of the Balanced Loyalty Quotient Report 2026, followed by customer showcases from ADAC, Hertz, and Blain’s Farm & Fleet. Panels with leaders from NASCAR, The Cheesecake Factory, Arcos Dorados (McDonald’s), SharkNinja, and Simon-Kucher covered:
Capillary Technologies also launched Experience+ and Empower+ and introduced agentic workflows in aiRA.
Missed it? Read the Captivate 2026 recaps.
Dates: 6-7 October 2026
Location: Amsterdam, Netherlands
Organizer: Europe’s Loyalty Association (The ELA)
Now in its fourth edition, TBH Loyalty™ Amsterdam is the flagship event of Europe’s Loyalty Association, bringing loyalty, CRM, and customer engagement professionals together for two days.
The program combines keynotes, panel debates, live labs, and curated networking for brand-side practitioners, solution providers, and industry thinkers, with an emphasis on honest case studies over polished pitches.
Dates: 13-15 October 2026
Location: Lisbon, Portugal
Organizer: Terrapinn
World Aviation Festival is the premier global aviation technology conference and exhibition at FIL Lisbon, bringing together 4,500+ attendees and 600 speakers over three days.
The flagship event unites airlines, airports, and technology leaders from around the world to discuss collaboration, innovation, and strategies shaping the future of global aviation.
Dates: 4-5 November 2026
Location: Hong Kong
Organizer: FT Events
Loyalty Summit Hong Kong, also billed as Loyalty Summit Asia-Pacific, gathers senior travel loyalty leaders for two days under the 2026 theme “Loyalty in Motion: Building the next generation of travel loyalty across Asia-Pacific.”
Airlines, hotels, airports, banks, and technology partners examine the future of airline programs, the role of AI and data, and the commercial realities of co-brand and payments partnerships across the region.
Dates: 10 November 2026
Location: Chicago, IL, USA
Organizer: Europe’s Loyalty Association (The ELA)
TBH Loyalty™ Chicago is a one-day customer loyalty conference for brands and retailers, held at the Omni Hotel on Chicago’s Michigan Avenue.
It brings together senior professionals in customer loyalty, CRM, customer engagement, and retention for candid sessions with speakers from leading consumer brands and retailers, trading polished sales pitches for practical, straight-talking conversations.
Dates: 16-18 November 2026
Location: Vancouver, Canada
Organizer: Global Flight
Loyalty & Awards is a two-and-a-half-day travel loyalty conference hosted by Global Flight at the Pan Pacific Vancouver, where airlines, hotels, suppliers, and industry professionals convene to exchange information on new trends and innovations.
The event features expert keynotes, workshops, social activities, and the prestigious Golden Loyalty Awards gala dinner on 17 November, recognizing excellence in travel loyalty programs.
Dates: 16-18 November 2026
Location: Charlotte, NC, USA
Organizer: Loyalty360
CX Fest is the customer experience conference from Loyalty360, the association behind Loyalty Expo, held at the Hilton Charlotte University Place.
The event hosts the Loyalty360 Customer Experience Awards, where brand finalists present their customer experience initiatives during the conference.
Dates: 25-26 November 2026
Location: Sydney, Australia
Organizer: FACTS
The Points & Loyalty Summit is part of FACTS 2026 at ICC Sydney and focuses on the points and rewards economy, from how points are created and earned to how they are redeemed for travel.
It brings together airline loyalty leaders, banks, card issuers, payment platforms, points advisors, publishers, and technology providers to explore the growing role of frequent flyer points and credit card rewards as an alternative travel currency.
With so many major loyalty conferences and loyalty events happening globally in 2026, there’s no shortage of opportunities to learn, network, and discover the latest trends shaping the future of customer loyalty. From intimate executive summits to large-scale industry expos, these events offer the platforms needed to elevate your loyalty strategy and stay ahead of the competition.
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