- Design industry shaping loyalty programs
- Integrate easily and go live quicker
- Deliver hyper-personalized consumer experiences
Capillary: Recognized as a Leader in Everest Group’s PEAK Matrix® 2025 Read more >
Capillary Named a Leader in The Forrester Wave™ Loyalty Platforms, Q4 2025 Report. Read more >
RESULTS, led by its President, Luis Miguel Díaz Llaneza, brings deep regional expertise in guiding Latin American enterprises through complex digital journeys. With a proven track record of helping major consumer brands modernize operations and adopt growth-driving technologies, RESULTS is uniquely positioned to extend Capillary’s global solutions to local needs.
Capillary’s loyalty platform is trusted by over 390 enterprise brands and 1 billion+ consumers across 45+ countries, including 15 Fortune 500 companies. The platform integrates advanced AI, real-time personalization, and omnichannel engagement capabilities, enabling enterprises to move beyond traditional points-based loyalty and build deeper, more profitable relationships with customers.
Speaking at the Loyalty Marketing Congress in Mexico, where he represented Capillary alongside RESULTS, Luis Miguel Díaz Llaneza emphasized the significance of the partnership:
“Mexico’s enterprises are at a tipping point where digital transformation and customer-centricity are no longer optional—they are strategic imperatives. With Capillary’s global expertise and RESULTS’ local understanding, we are setting the stage for Latin American brands to design loyalty programs that are modern, data-driven, and future-ready.”
“Our entry into Mexico is part of our commitment to making world-class loyalty solutions accessible to enterprises globally,” Ishan Bhardwaj, Director, Enterprise Sales and Partnerships at Capillary Technologies, added. RESULTS’ strong domestic presence and expertise make them an ideal partner. Together, we will help Mexican and Latin American enterprises build AI-powered loyalty strategies that deliver measurable business impact.”
This partnership comes at a time when Mexican and Latin American consumers are increasingly digital-first, and companies are seeking scalable platforms that blend global innovation with local relevance. By combining RESULTS’ deep market knowledge with Capillary’s globally proven technology, brands in the region now gain access to a powerful suite of tools to digitally transform customer engagement, optimize retention, and drive long-term loyalty.
About RESULTS
RESULTS Driven Loyalty designs and operates high-impact incentive and loyalty programs across the entire value chain — from customers and sales teams to distributors, employees, and suppliers. We combine strategy, technology, and execution to drive measurable gains in retention, productivity, and long-term loyalty. As the exclusive partner in Mexico for Capillary Technologies, the world’s leading loyalty SaaS platform, we bring cutting-edge solutions to every engagement. Through CoBrander, our co-branded credit card unit, we help brands launch and manage financial products that deepen customer loyalty, generate incremental revenue, and deliver actionable insights. From program design and reward logistics to full-scale loyalty ecosystems — RESULTS turns every interaction into results-driven growth.
About Capillary Technologies
Capillary Technologies is a global leader in AI-powered loyalty and customer engagement solutions. Founded in 2012, the company combines best-in-class technology with expert services to design, manage, and optimize programs that transform consumer experiences. Trusted by 390+ brands across 45+ countries, Capillary manages 100+ loyalty programs and powers experiences for 1.2 billion+ loyalty members worldwide, making it one of the largest loyalty ecosystems globally. With a workforce of more than 650 employees, Capillary is committed to delivering client value and accelerating innovation in loyalty. Learn more at www.capillarytech.com
