Best Loyalty Programs from across the globe: ChatGPT picks the top 50 programs

Loyalty programs have been around for more than a century now! S&H Green Stamps are probably the earliest examples of a loyalty program. At Capillary, we recently released a masterclass going through the history and evolution of loyalty programs, check out the series of videos here:

In the competitive landscape of global retail and services, loyalty programs have emerged as a cornerstone strategy for customer retention and engagement. With over 3.8 billion loyalty program memberships in the United States alone, as reported by Colloquy Loyalty Census, the global scale of these programs is truly staggering.

In this article, we’ve asked ChatGPT & Bard to come up with a list of the top 50 loyalty programs across the world. While there are tonnes of reasons and variables which make a loyalty program stand out (speak to a loyalty expert at Capillary Technologies or our services arm at Brierley), this list serves as a reference to some of the most commonly referred to loyalty programs:

1. Amazon Prime (Global): A subscription-based program offering benefits like free shipping, streaming of movies, TV shows, and music, and exclusive shopping deals. Amazon Prime is known for its massive global membership, with over 200 million members as of 2021.
2. Starbucks Rewards (Global): A point-based loyalty program allowing customers to earn stars on purchases which can be redeemed for free drinks and food. Starbucks has a large membership base, particularly strong in the U.S.
3. Sephora Beauty Insider (Global): A tiered loyalty program offering points on purchases, redeemable for product discounts and experiences. It’s popular among beauty product consumers worldwide.
4. Tesco Clubcard (UK): A point-collecting program where customers earn points on purchases at Tesco, which can be used for discounts. It has millions of active users in the UK.
5. Nectar Card (UK): The UK’s largest loyalty card scheme, allowing customers to earn points at various retailers, including Sainsbury’s, and redeem them for rewards.
6. Boots Advantage Card (UK): Offers points for purchases at Boots, which can be redeemed for products and services, popular among UK customers.
7. IKEA Family (Global): Provides members with discounts, special offers, and early access to new products, with a strong global presence.
8. Marriott Bonvoy (Global): A hotel loyalty program offering points for stays, redeemable for free nights, upgrades, and more. It’s a leading program in the hospitality sector.
9. American Express Membership Rewards (Global): A credit card rewards program offering points for spending, redeemable for travel, shopping, and more.
10. Delta SkyMiles (Global): Delta Air Lines’ frequent flyer program offering miles for flights, which can be used for tickets, upgrades, and other travel-related services.
11. Hilton Honors (Global): Hilton’s loyalty program offers points for hotel stays, redeemable for free nights and other rewards, with millions of members worldwide.
12. United MileagePlus (Global): United Airlines’ loyalty program offering miles for flights, with various redemption options including travel and merchandise.
13. Walgreens Balance Rewards (USA): Offers points for purchases at Walgreens, redeemable for discounts. It has a large membership base in the U.S.
14. CVS ExtraCare (USA): A program offering rewards and discounts for shopping at CVS, popular among U.S. consumers.
15. Kroger Plus Card (USA): Offers discounts and points for purchases at Kroger stores, with a significant number of members in the U.S.
16. My Best Buy (USA): Provides points and exclusive deals for purchases at Best Buy, popular in the U.S. electronics retail market.
17. Target Circle (USA): Offers personalized deals and earns rewards on purchases at Target, a popular program in the U.S. retail sector.
18. LoyaltyOne’s AIR MILES (Canada): A multi-retailer loyalty program in Canada, offering miles redeemable for travel, merchandise, and more.
19. Nordstrom Rewards (USA): Provides points and exclusive benefits for shopping at Nordstrom, with a significant member base in the U.S.
20. Qantas Frequent Flyer (Australia): Offers points for flights and partner services, popular among Australian travelers.
21. Woolworths Rewards (Australia): A program offering points for shopping at Woolworths supermarkets and partner businesses in Australia.
22. Flybuys (Australia/New Zealand): One of the largest loyalty programs in Australia and New Zealand, offering points for shopping at various retailers.
23. Accor Live Limitless (Global): A hotel loyalty program offering points for stays at Accor hotels, redeemable for free nights and other rewards.
24. Lufthansa Miles & More (Global): Europe’s largest frequent flyer program, offering miles for flights with Lufthansa and partner airlines.
25. British Airways Executive Club (UK): Offers Avios points for flights, redeemable for travel and other rewards, popular among UK and international travelers.
26. Vodafone Rewards (Various Countries): Offers rewards and discounts for Vodafone subscribers, with programs tailored to different countries.
27. T-Mobile Tuesdays (USA): A unique program offering weekly freebies and deals to T-Mobile customers in the U.S.
28. Costco Wholesale (Global): Offers exclusive deals and discounts for members, popular in the U.S. and other countries where Costco operates.
29. Rakuten Rewards (Global): A cashback and shopping rewards program, popular for online shopping with millions of users worldwide.
30. Disney Movie Insiders (Global): A program for Disney fans offering points for movie tickets and purchases, redeemable for Disney-themed rewards.
31. Subway MyWay Rewards (Global): Offers points for purchases at Subway, redeemable for free food items, with a significant presence in many countries.
32. Chick-fil-A One (USA): A tiered program offering points for purchases at Chick-fil-A, redeemable for free food and other rewards, popular in the U.S.
33. Panera Bread MyPanera (USA): Offers rewards and personalized offers for purchases at Panera Bread, well-received in the U.S.
34. Safeway Just for U (USA): Provides personalized deals and discounts for shopping at Safeway supermarkets in the U.S.
35. Lowe’s MyLowe’s (USA): Offers personalized offers and tracking of purchases at Lowe’s, popular among U.S. home improvement enthusiasts.
36. Home Depot Pro Xtra (USA): Tailored for professionals, this program offers discounts and business tools for shopping at Home Depot.
37. Orange Thank You (Various Countries): A program for Orange telecom customers, offering rewards and exclusive deals in various countries.
38. Shell ClubSmart (Various Countries): A fuel rewards program offering points for fuel purchases at Shell stations, available in multiple countries.
39. 7-Eleven Rewards (Global): Offers points for purchases at 7-Eleven stores, redeemable for free items, popular in several countries.
40. Uber Rewards (Global): A program offering points for rides and Uber Eats orders, with benefits like flexible cancellations and price protection.
41. Lyft Rewards (USA): Offers points for Lyft rides, providing benefits like ride upgrades and savings, popular among U.S. riders.
42. Dunkin’ DD Perks (USA): A program offering points for purchases at Dunkin’, redeemable for free beverages and other items.
43. McDonald’s Rewards (Various Countries): Offers rewards for purchases at McDonald’s, with variations tailored to different countries.
44. Regal Crown Club (USA): Provides points for movie tickets and concessions at Regal cinemas, with rewards like free tickets and concessions.
45. AMC Stubs (USA): Offers benefits like free upgrades and rewards points for moviegoers at AMC theaters.
46. Cineworld Unlimited (UK): A subscription service offering unlimited movie screenings at Cineworld cinemas in the UK.
47. Pampers Club (Global): A program by Procter & Gamble offering points for purchasing Pampers products, redeemable for baby-related items and coupons.
48. Huggies Rewards (Global): Similar to Pampers Club, this program offers rewards for purchasing Huggies products.
49. GNC myGNC Rewards (USA): Offers points and benefits for purchases at GNC, with a focus on health and wellness products.
50. Gap Good Rewards (USA): A program offering points and benefits for purchases across Gap’s family of brands, including Old Navy and Banana Republic.

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AIRA stands for Artificially Intelligent Research Assistant and AIRA writes is a handle under which Capillary Technologies' publishes AI generated content for loyalty marketers.