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Cebu City, Philippines, August 24, 2026 – Prince Retail, one of the Philippines’ leading community-focused retail chains, partners with Capillary Technologies, a global leader in AI-powered customer loyalty and engagement solutions.
Operating under the Prince Hypermart brand with 79 stores nationwide, this collaboration elevates Prince Royalty, its customer rewards program, to deliver meaningful and personalized experiences to its customers.
As Prince Retail expands to more areas in the Philippines, the collaboration with Capillary will help strengthen the retailer’s customer engagement capabilities to create a strong foundation for growth.
Jenny Lynn Teves, Associate Director – Marketing and Store Design at Prince Retail Group, shared: “Our mission is ‘TO SERVE THE UNDERSERVED,’ and as we continue to expand, we will need a loyalty ecosystem to drive customer engagement and deliver relevant experiences to support our long-term growth.”
The partnership activates Capillary’s full suite — Loyalty+, Engage+, CDP, Insights+, and the Promo Engine — transforming Prince Royalty into a unified platform that consolidates customer identities, enables AI-driven analytics, and powers fraud detection. Over time, this infrastructure is expected to unlock broader value across retail and financial inclusion ecosystems.
Santosh Reddy, President – APAC at Capillary Technologies, commented: “The Philippines is one of Southeast Asia’s most dynamic retail markets, and Prince Retail is a brand that truly reflects the heart of Filipino commerce — resilient, people-first, and built for scale. We are proud to partner with them in building a future-ready loyalty ecosystem that delivers long-term value for millions of customers across the archipelago. With proven expertise in driving loyalty transformation for leading brands across APAC and global markets, Capillary is excited to support Prince Retail’s next phase of growth.”
This collaboration sets a new benchmark for data-driven engagement in Philippine retail, enabling Prince Retail to build smarter insights, accelerate digital adoption, and strengthen long-term customer value. With Prince Retail leading frontline transformation and Capillary powering the technology behind it, the partnership is poised to redefine loyalty for community retail across Southeast Asia.
Prince Retail is a chain of retail stores, headquartered in Cebu City, Philippines, operating under the Prince Hypermart brand. Focused on serving underserved communities in the Philippines, Prince Retail’s vision is to make a significant and sustainable impact in the lives of every Filipino, in every town across the country. Know more at www.princehypermart.com.
Founded in 2012, Capillary Technologies is a global leader in AI-powered customer loyalty and engagement solutions. The platform helps brands deliver personalised, omnichannel experiences that drive customer retention and business growth. Supporting 100+ loyalty programmes in over 46 countries, Capillary powers loyalty for enterprise brands. Capillary’s SaaS platform delivers loyalty experiences for 1.9 billion+ consumers and is recognised by leading industry analysts. Know more at www.capillarytech.com.
