Taking the winsome legacy of Loyalty & Engagement Awards (L&E), we are thrilled to share that Capillary Technologies bagged 1 Gold and 2 Silver this year at the L&E Awards 2022. Helmed by Marketing Interactive, the award entries were opened in late December 2021 for as many as 43 categories giving a diverse scope to reward world-class customer-centric loyalty and engagement practices. Capillary Technologies submitted its winning entries for 5 categories and eventually made it as the finalist for 4 out of the 5 entries. 

On 12th August 2022, the Loyalty & Engagement Awards, 2022, was held at Shangri-La Singapore. Capillary was adjudicated the winner for its work with prestigious clients – Domino’s Indonesia & Erajaya Swasembada. 

Domino’s Indonesia – A Winning Customer Strategy

Capillary Technologies winning gold for Domino's Indonesia

Domino’s Indonesia is riding the biggest customer growth story with an increase of 10% active customer base success. After winning International Loyalty Awards 2022, Domino’s Indonesia also won a Silver & Gold at the L&E Awards 2022. Joyous at this double win, Harneet Singh – CEO of Domino’s Pizza Indonesia, shares his excitement, “It is a very proud moment for us at Domino’s Indonesia to win these two prestigious awards. Gold for Best CRM strategy (Best Customer Relationship Management Strategy) and Silver for Use of Consumer Insights / Data Analytics, again highlighting the world-class data-driven business capabilities we have built with our partner Capillary. Domino’s Indonesia is investing heavily behind Data Analytics, Machine Learning and Digitization so that we can better understand and engage our customers to increase their Lifetime Value (total purchase value from a single customer). These efforts in partnering with Capillary yield unrivaled competencies that help us perform exceptionally in the F&B category.”

Erajaya Swasembada – Power-packed Membership Programme, Eraclub 

Capillary winning Silver

Capillary’s Eraclub Membership Program did wonders to Erajaya by bringing more than 75% of sales contribution in 2022. It won Silver at the Loyalty & Engagement Awards 2022 in the category of Best Membership Programme for engaging 1.3 million new customers even during a global crisis. Elated with success, Senda Parentino, COO of Eraspace (Erajaya Swasembada) said “I’m happy to see the Eraclub Loyalty program win the Silver Award at the Loyalty & Engagement Awards! This is a testament to the passion, strategy and hard work put in by the Eraclub and Capillary teams to help us engage with members and ensure they get the best lifestyle loyalty program in Indonesia. With our focus this year on integrated shopping experiences and creating highly personalized campaigns, we are on track to create the largest lifestyle loyalty program in Indonesia. We are honored for the continued support and trust our members have in Eraclub this year.”

Proud and humbled by the sheer recognition and applause that Capillary Technologies has received at the L&E Awards 2022, Aneesh Reddy, CEO and Executive Director of Capillary Technologies said, “We are delighted to be selected as the gold and silver award winner in this prestigious award program category. This is further evidence of Capillary’s leadership position in customer loyalty and engagement. We are delighted to be partnering with Domino’s Pizza Indonesia and Erajaya Swasembada again to win the recognition of this valuable award.”

Our heartiest congratulations to all the winners and finalists at the event. We would also like to take this opportunity to express our gratitude to the esteemed panel of judges. The award night was followed by a Gala dinner evening where the best of leaders met and networked with each other. As we celebrate this success with all the teams across the globe, we vouch for bringing more accolades in the future.  

To know the winning strategies that took these brands to sheer heights, get in touch with our experts, and know how to emerge as a customer-centric brand in the market. 

Aprajeeta Singh
Writer by profession & an artist by passion. Aprajeeta spends most of her days writing the tales of brands and those of her imagination. In odd hours you find her reading literature & diving deeper into ecommerce sciences. Art fuels her creativity & she adores experimenting with it.