Maximize Customer Engagement with Omnichannel Campaign Manager & Marketing Software
In this age of information overload, what customers crave is relevant messaging. In fact, research suggests that the most effective form of communication is 1:1 engagement — an approach that addresses pain points of consumers at the individual level.
An integrated marketing platform, Capillary Campaign Manager helps you identify, engage, and convert customers, at scale. And with in-built tools to manage personalized messaging campaigns, Campaign Manager gives you the power to not just connect with your target audience, but speak to them.
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Manage, track and deliver with Capillary Campaign Manager
Personalize Messaging with Segmentation
Divide customer base into micro segments with over 80 segmentation filters, and target every customer with personalized messaging
Powerful creative studio
Leverage our powerful, one-stop content builder tool to design, execute, and automate marketing campaigns across channels, all in one place
Connect CRM with Marketing
Integrate your offline stores with your marketing strategy, and measure the ROI of every digital campaign by tracking actual conversions at stores
Advanced coupon engine
Increase up-sell, cross-sell, and conversions with rule-based coupons and personalized real-time dynamic vouchers
Build long-term relationships by engaging Customers with revelant messages at the right time
Engage at the Right Time
Construct sophisticated timeline campaigns with personalized messaging to facilitate continuous engagement and top-of-the-mind brand recall
Engage Through the Right Channels
Leverage in-depth insights of channel preferences to eliminate operational efforts and engage the customer at the right time through the right channel
Track ROI & optimize your campaigns in real-time
Maximize marketing performance
Track, manage, and optimize campaign performance through live reports of all key campaign metrics to boost ROI for every campaign
Boost store performance
Study store-level reports, clearly understand the conversions they bring across channels, identify low-performing stores, and fuel their sales growth through targeted campaigns
Promote Sales of SKUs
Use product-level reports to strategically increase sales of
low-performance SKUs, as well as new products
What does an Omnichannel Marketing Software bring to your business
To facilitate continuous business growth, customer engagement is key. Campaign Manager harnesses the power of marketing automation to give you the power to engage every customer with the right message, at the right time.
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80+ advanced segmentation filters for customer profiling
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Secure list-upload functionality for digital campaigns
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Complete integration of SMS, email gateways, and social media
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Accurate identification of customers most likely to respond
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Advanced coupon integration
Related Resources
FAQ
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contact_support What is a Campaign Manager? expand_more
Campaign Manager is a software that allows businesses to manage all aspects of marketing campaigns. It's typically used by marketers to plan, design and execute digital and traditional campaigns. They vary in terms of capabilities and features: from simple campaign managers designed for basic email marketing to advanced solutions that can create event-based triggers and highly personalized content targeting across multiple channels.
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contact_support What is Campaign Management? expand_more
Campaign management is the planning, execution, tracking, of any marketing initiative; usually centred around a new product launch, an event or a promotion. Campaigns typically involve targeting a specific audience through multiple channels like email, social media, surveys, print materials, etc.
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contact_support What are the benefits of Campaign Manager? expand_more
Campaign Managers helps marketers to shorten planning, streamline operations and increase the overall effectiveness of marketing campaigns through personalization, A/B testing and performance reports. These platforms also help businesses to increase the overall ROI on campaigns by targeting customers on channels on which they are most active.
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contact_support What are the features to look for in a Campaign Manager? expand_more
The features you will need in a Campaign Manager will vary based on your business size and goals. However, these are the most basic feature sets you should be evaluating.
Intelligent Segmentation & Personalization: It is important to segment customers based on their behaviours and purchase pattern so that you can personalize marketing messages.
Lead Scoring & Nurture Campaigns: The software should have the ability to nurture customers through the purchase funnel. A combination of nurture campaigns and lead scoring capability can help you gauge the reaction of customers when they are ready to buy.
Email Marketing Automation: The campaign marketing software should help to run automated email marketing campaigns that send tailored messages to specific segments of customers.
Real-Time Notifications: This is an important feature that tells you when your prospects show high interest or become ready to purchase your product.
Integrations: It is important that the campaign marketing software integrates smoothly with the rest of your tech stack, especially your CRM system and even offline channels like call centre and POS systems. This will enable collaboration activities like for instance lead alerts being sent directly to the sales rep’s CRM screen they use for daily tasks.
Data Organization & Cleanup: The software should be able to clean, organize and deduplicate data.