Essential
Insights

Unlock Growth with AI-Powered Business Intelligence Tool & Retail Data Analytics

Essential Insights is a self-serve business intelligence software that enables retail marketers unlock growth from real-time, actionable insights

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Real-time business insights for quick decision making

Stay on top of your Sales & Growth Metrics

Access & compare key sales KPIs & numbers across various timelines and customize the reporting dashboard to suit your needs.

Use insights to boost Store sales

Track your stores’ performance across various dimensions (data, time, user segments, geography, etc.) and uncover the possible reasons behind why some stores are topping the charts and why some are not doing well.

Design ROI driven Campaigns

Get a detailed view of your Campaign KPIs (sales, hit rate, redemptions, etc.) performance and strategize / fine-tune to derive higher ROI.

Understand more about your Product sales

Use a range of dimensions (category, brand, sku, etc.) to uncover insights about which products are selling and more importantly which are not. This will help you understand and plan supply chain operations better as per seasonality, customer segments, etc.

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24+ preset reports designed for Retail with easy customizations

Look deeper into your data with some of the standard reports

Overall Sales report

Product Performance report

Store Performance report

Campaign Performance report

Loyalty Performance report (and many more)

Design custom reports and make meaningful decisions

You can simply choose from the existing charts/reports you want and simply drag & drop them onto your custom dashboard the way you want to, no need to run complicated queries. You can also choose to create your own report/chart if you wish to by choosing from an array of dimensions and KPIs