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VisitorMetrix

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Increase Store Conversion & Sales with a 95% Accurate, AI-Powered Footfall & People Counter!

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visitormetrix-device

An accurate footfall & people counter can help you unlock powerful retail insights around customer demographics, store conversion ratio and the impact of marketing campaigns. Powered by an advanced computer vision and machine learning based artificial intelligence, VisitorMetrix is more than 95% accurate irrespective of store lighting conditions. Transform your retail store into a smart store with an intelligent footfall counter!



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VF Brands

"Capillary has played a pivotal role in helping VF Brands improve our store performance significantly through the AI-powered VisitorMetrix™ which helps us understand store traffic and conversion ratio to optimise sales and marketing across all our stores."

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Pankaj Agarwal
Retail Director
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VisitorMetrix helps you

Sell the right product to the right customer with accurate age & gender insights!

VisitorMetrix’s intelligent people tracking system captures accurate age and gender demographic data to help you personalize customer experience like never before! These insights empowers you to optimize store inventory and predict customer preferences to maximize sales and conversions.

Get actionable insights to improve in-store conversion rates

VisitorMetrix offers a powerful retail analytics dashboard that’ll help you track in-store conversion ratio and the “power hours” where most conversions take place. Compare real-time and historical traffic trends across stores and regions to identify locations with the best conversion rates.

Optimise staffing by the minute and improve store efficiency

Optimise staff strength and set conversion goals based on store footfall data. Leverage in-depth footfall analytics to schedule breaks and maintenance at the right time and even assist with loss prevention by scheduling staff to monitor exit when store traffic is high

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How is VisitorMetrix so accurate?

When compared to conventional people counters that use ‘blob detection’ algorithms, AI-powered VisitorMetrix boasts of higher accuracy besides offering you several additional features and benefits.

  • Conventional camera based blob detection algorithms

    Systems are incapable of accurately distinguishing between a human & other non-living objects

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  • Capillary’s AI based Machine Learning algorithm

    The algorithm is trained with over 3 million impressions of walk-ins from over 6 months of video footage in actual store setup

    3-million-impressions
  • Accuracy is highly compromised in variable light conditions

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  • Immune to variations in light & environment

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  • Conventional camera based blob detection algorithms

    Systems are incapable of accurately distinguishing between a human & other non-living objects

    not-accurate
  • Accuracy is highly compromised in variable light conditions

    Accuracy-is-highly-compromised
  • Capillary’s AI based Machine Learning algorithm

    The algorithm is trained with over 3 million impressions of walk-ins from over 6 months of video footage in actual store setup

    3-million-impressions
  • Immune to variations in light & environment

    Immune-to-variations-in-light
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Why go for VisitorMetrix?

  • accuracy

    Industry best 95% accuracy people counter

  • no-duplicacy

    Eliminates all cases of over counting & excludes store staff count

  • bidirectional

    Bidirectional & group footfall counting

  • detailed-analytics

    Machine learning based AI algorithm with real-time camera vision processing

  • configurable

    Superfast setup that is easy to install & maintain

  • artificial-intelligence

    Real-time reporting & detailed retail analytics integrated with Capillary Instore

  • high-uptime

    Hardware & firmware designed to ensure high availability & uptime

  • low-capital

    Low capital investment compared to other people counting solutions

Learn how a global lifestyle retailer unlocks additional 5% growth in store sales

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