Behind the Scenes of a Major Loyalty Acquisition

In April 2023, Capillary Technologies acquired Brierley+Partners, marking a bold step toward becoming the world’s leading loyalty solutions provider. This strategic move strengthened Capillary’s presence in the US by tapping into Brierley’s 30+ years of unmatched industry expertise.

In this episode of Loyalty Out Loud, Joe Doran is joined by Bill Swift—formerly CEO of Brierley and now Capillary’s Chief Information & Technology Officer—to unpack the story behind the acquisition. From Brierley’s origins with its legendary founder, Hal Brierley, to how these two loyalty powerhouses are now delivering uniquely differentiated programs backed by the most sophisticated, agile technology on the market, this conversation reveals why this partnership is set to redefine loyalty on a global scale.