How Airline Loyalty Programs Create Value for Customers

In this episode of Loyalty Out Loud, Jim Sturm, President – North America at Capillary Technologies, sits down with David Palfreeman to explore how airline loyalty programs deliver far more than free flights. From earning points on everyday credit card spend to unlocking hidden elite tiers, they reveal the innovative strategies airlines use to keep travelers engaged—and how these approaches drive both customer satisfaction and business growth.